بيك فوريكس التابعة لها

فوركس أفيليات بروغرامز.
لقد قمنا بمراجعة أفضل البرامج التابعة فوركس لك وتبادل 5 دروس تعلمنا على طول الطريق. قارن العمولات ونوافذ ملفات تعريف الارتباط وتكتيكات التسويق.
شركات الفوركس.
كبا تصل إلى 400 $ وخطط خصم الكثير سخية.
الشركات التابعة لشركة هوتفوريكس.
ما يصل إلى 60٪ من صافي ينتشر و 15 $ / الكثير.
AvaPartner.
2018 الفائز من أفضل برنامج التابعة لها.
ليتيفوريكس.
كبل وتصل إلى 15 $ في التجارة.
500Affiliates.
كبا تصل إلى 800 $ أو ريف. من 20٪ إلى 30٪.
* هؤلاء السماسرة تمنعك من تقديم العطاءات على اسم العلامة التجارية والأخطاء الإملائية في محركات البحث (مثل جوجل، بنج أو ياهو!).
** هؤلاء الوسطاء تسمح التسويق عبر البريد الإلكتروني طالما كنت تستخدم قائمتك الخاصة، بدلا من قائمة طرف ثالث. في بعض البلدان، قد تحتاج إلى "تمكين مزدوج" من المشتركين في البريد الإلكتروني. دائما قراءة شروط وسيط الخاص بك للحصول على التوجيه والتسويق عبر البريد الإلكتروني يمكن أن تكون قضية خلافية.
لذلك كنت قد وجدت وسيط الفوركس وعلى وشك الانضمام إلى برنامج التابعة لها. لقد كنا هناك من قبل وأردنا مشاركة 5 دروس تعلمناها على طول الطريق:
1 - هياكل اللجان.
عادة ما تقدم مخططات الشركات التابعة للفوركس 1 أو أكثر من هياكل العمولة التالية:
التكلفة لكل اكتساب ($): تكافئك بدفع لمرة واحدة لإحالة تاجر جديد. قد تختلف عمولتك حسب بلد العميل. على سبيل المثال، تقدم إيسيماركيتس تكلفة اكتساب قدرها 200 دولار أمريكي (أو ما يعادله بالعملة المحلية) للتجار من بلدان الأسواق الناشئة مثل البرازيل والهند أو الصين و 400 دولار أميركي (كبا) للتجار من الاقتصادات الرائدة. في حين أن هذه المبالغ قد تبدو كبيرة، والمدفوعات في إطار معظم خطط اتفاقية السلام الشامل مشروط إما حجم وديعة التاجر الأولي و / أو نشاطه التجاري. زيارة الفوركس التابعة / لمزيد من المعلومات. حصة الأرباح (٪): تتلقى نسبة مئوية من إيرادات الوسيط. الوسطاء عادة ما يرتكز هذا الرقم على صافي الإيرادات، محسوبة بعد تكاليف المعاملات، رد المبالغ المدفوعة والمكافآت. في حين أن خطط حصة الإيرادات، والمعروفة أيضا باسم حصة انتشار، يمكن أن تختلف في أي مكان بين 10٪ و 50٪، ومعظم يستقر بين 20٪ و 30٪. في حين تقدم هوتفوريكس ما يصل إلى 60٪ من صافي ينتشر، جميع الصفقات غير مؤهلة وبعض الحسابات إما حصة أقل من الإيرادات أو لا شيء على الإطلاق. زيارة هافافيليز / لمزيد من المعلومات. لوت ريبيت ($ / لوت): ترتبط عمولاتك مباشرة بحجم تداول عملائك. وكلما زادت التجارة، زادت عمولتك. وتختلف العمولات عادة بين أزواج العملات وفئات الأصول، مثل المعادن الثمينة والأسهم والمؤشرات.
في حين أن العمولات عالية مهمة، ومعدل التحويل وسيط بنفس القدر من الأهمية. وهذا أمر يصعب تقييمه منذ البداية. لن تشعر إلا بمعدل التحويل لدى الوسيط عندما تبدأ في إحالة المستخدمين. يميل الوسطاء الذين لديهم صفحات مقصودة فعالة وعروض مقنعة وفرق مبيعات قوية إلى تحويل المزيد من المستخدمين إلى تجار.
2. نوافذ الإحالة.
عمولات عالية ليست جيدة إذا الوسيط الخاص بك لن تعطيك الائتمان لعملك الشاق.
عند الاشتراك في برنامج تابع لشركة فوركس، يجب أن تتلقى رابط تتبع. الرابط هو فريد من نوعه بالنسبة لك و هو لك لمشاركتها مع التوقعات الخاصة بك. عند وصولهم إلى موقع الوسيط من خلال الرابط الخاص بك، يجب على الوسيط أن يصفح المتصفح الخاص بك مع معرف فريدة من نوعها. وهذا يسمح للوسيط لربط حسابهم مع يدكم كما وعندما فتح حساب.
كما ترون من الجدول في أعلى الصفحة، وسطاء لديهم كوكي مختلفة جدا "نوافذ الإحالة". تعد نافذة الإحالة كلمة فنية تصف المدة التي سيبقى فيها ملف تعريف الارتباط في متصفحه. على سبيل المثال، ملفات تعريف الارتباط هوتفوريكس (هافافوريس /) تستمر 30 يوما و أفاتريد (أفابارتنر /) الكوكيز البقاء تصل إلى 90 يوما (أو حتى يقوم المستخدم مسح ذاكرة التخزين المؤقت للمتصفح).
تجدر الإشارة إلى أن بعض الوسطاء لا يقدمون أي إسناد لملفات تعريف الارتباط على الإطلاق. هذا النموذج هو فقط مناسبة حقا لإدخال الوسطاء الذين لديهم علاقة شخصية مع العملاء أنها تشير ويمكن التوقيع عليها مباشرة. يجب تجنب هذه البرامج تماما إذا كنت تابعا للويب (مثل مالك المدونة).
3. المنتج ومنصة.
ومع ذلك، نافذة الإحالة ملف تعريف الارتباط طويلة ليست جيدة إذا كان وسيط يقدم خدمة سيئة. نقترح تشغيل الوسيط مقابل هذه القائمة المرجعية البسيطة:
هل يقدم الوسيط خدمة مقنعة؟ قارن شروط تداول الوسيط مقابل المنافسة. ويشمل ذلك فروقات الأسعار والرافعة المالية والودائع الأولية عبر الحسابات وأزواج العملات الشائعة. إذا كان الوسيط يتقاضى فروق عالية بشكل غير عادي أو يقدم القليل من الرافعة المالية على سبيل المثال، من غير المحتمل أن يفتح العملاء حسابا معهم. هل لدى الوسيط نقاط بيع فريدة؟ اسأل نفسك عن كيفية تسويق الوسيط لجمهورك. فإنه يساعد إذا الوسطاء كنت تخطط على تعزيز تقديم خدمة متميزة مع نقاط البيع الفريدة (أوسبس). على سبيل المثال، إيسيماركيتس (فوريكس-أفيليات /) يسمح للمستثمر بإلغاء الصفقات الخاسرة لمدة تصل إلى 60 دقيقة، وهي الميزة التي يمكن أن نداء للمبتدئين. هل السمسار مرخص أو منظم؟ فبعض الولايات القضائية تفتقر إلى الأطر التنظيمية. ومع ذلك، ينبغي أن يرن أجراس الإنذار إذا كان وسيط يعمل دون ترخيص في بلد حيث ترتيب الاستثمارات النقد الأجنبي هو نشاط منظم. إذا كان عملائك في خطر، لذلك سوف لك.
4. تكتيكات التسويق.
سماسرة مثل أن يكون لها رأي حول كيفية الترويج لعلامتها التجارية واستخدام علاماتها التجارية. في نواح كثيرة، يرونك امتدادا لحملات التسويق الخاصة بهم. هذا صحيح سواء كنت تابعا للويب أو وسيط إدخال.
كبار المسئولين الاقتصاديين: وسطاء الحب المنتسبين الذين يمكن أن تدفع حركة المرور من خلال حركة المرور العضوية. التعليقات والتقييم من أطراف ثالثة تساعد على بناء مصداقيتها. وسطاء عادة لا تضع أي قيود على كبار المسئولين الاقتصاديين. ومع ذلك، يمكنك أن تتوقع منهم أن تصدع عليك إذا قمت بتسجيل أسماء النطاقات التي تستخدم أو تحاكي علاماتها التجارية. سيم / يك: يمنعك معظم الوسطاء من تقديم عروض أسعار على علاماتهم التجارية، بما في ذلك الأخطاء الإملائية. يتم وضع علامة على هذه السماسرة * في الجدول مقارنة التابعة فوركس في الجزء العلوي من الصفحة. انها فكرة جيدة لتجنب "العطاءات العلامة التجارية" إلا إذا كنت قد أعطيت واضحة تماما لأن برنامج الرصد سيم جعلت من السهل بشكل لا يصدق لأصحاب العلامات التجارية لتتبع إشارات علاماتهم التجارية في نتائج محرك البحث. التسويق عبر البريد الإلكتروني: تميل الشركات التابعة إلى وضع أكبر قدر من القيود على التسويق عبر البريد الإلكتروني. يتطلب منك جميعهم تقريبا استخدام قوائم "التمكين" فقط وتأمين الموافقة الكتابية المسبقة لهم. يتم وضع علامة على هؤلاء الوسطاء ** في جدول المقارنة في أعلى الصفحة. القيود جانبا جانبا، عليك أن تولي اهتماما وثيقا لقانون البلدان التي تعمل فيها.
5- الاستثناءات القطرية.
سيطلب معظم الوسطاء أن تتجنب التسويق للتجار المقيمين في الولايات المتحدة وكوريا الشمالية وإيران وبلدان أخرى. وقد تكون هناك قيود أخرى قد تفرض قيودا إضافية، حسب تراخيصها وتنظيمها. بعد فتح حساب تابع لشركة فوركس، تحقق من مدير حسابك ما إذا كانت استبعادات البلد تسري. هذا سيوفر لك الوقت والمال، وتبقي لكم على الجانب الأيمن من القانون.

فرق كبير في تحويل بيك.
مرحبا يا شباب. تجربة مع بيك تمكنت من فتح حساب مباشر واحد على 15 تسجيل (إتورو). ثم حاولت تحسين عدد التسجيلات يوميا وحصلت من 1-2 إلى 5-8 إعادة التسجيل يوميا. ومع ذلك بعد 80 تسجيل لا المودع بعد. كنت أفكر أنه بعد الحصول على التسجيل، العميل هو في أيدي وسيط وانه مهتم عموما بما فيه الكفاية لبدء التجارة (على الأقل 1 من 15). هل مفهومي خاطئ؟
شكرا لكم مقدما.
أجد أن أحصل على 3 مودعين في كل 100 عميل مع إتورو. حتى 1 من 15 هو جيد في تجربتي.
تعرف الشركة التابعة المجهولة حقيقة أن ريتش لا يقول الحقيقة. رائع. كيف يمكن أن لا تكون الحقيقة؟ لقد كنت في التسويق التابعة لها منذ عام 2004، ورأى الكثير من أرقام مثيرة للإعجاب - لا يتحدث فقط 40،000 $ في الشهر. أنا أعرف أحد الشركات التابعة التي جعلت 7 مليون دولار أمريكي في حياته المهنية، فقط من شركته التابعة.
هذا مجرد مثال آخر على كيفية إجراء كل مناقشة من هذا القبيل على الويب. رجل واحد يقول كم هو تحويل، ثم يأتي واحد على طول ويطرح الأسئلة عليه، ثم يكشف عن دخله، مرة أخرى واحدة تستجوب ذلك - الشاشة أو أنه لم يحدث. كما لو كان من المستحيل التلاعب بها.
لا شك في أن استخدام الإنترنت على الانترنت أمر مستحيل، خاصة إذا كنت تتحدث عن الدخل في التسويق التابع لك، فإن الكثير من الناس يناضلون ويغضبون عندما يأتي أحد المتأنقين ويطرح رقما حقيقيا، مثل أن هذا شيء غير قانوني.
ليس لدي أي رغبة في الكشف عن دخلي تحت اسمي الكامل، ولكن مثل ريتش أنا مجرد رميها هناك مرة واحدة في حين فقط لرؤية رد فعل كل الناس سخيفة قائلا ما أقوم به هو مستحيل أو أيا كان. أفضل شيء هو عندما يقول الناس أشياء مثل "أنا أعرف لحقيقة أن كنت تتحدث القرف الكامل"، عندما في الواقع، فهي تلك التي تحصل على كل شيء خاطئ.
تخيل أفضل التجار في العالم، ونشر تعليق قصير في المنتديات العاديين، ويقول عن مدى متحمس هم لأنهم جعلوا ثلاثة ملايين دولار هذا الأسبوع، وليس شخص واحد سوف يصدقه.
إذا كان ريتش يقول الحقيقة، ويعود لقراءة هذا، وقال انه سوف تجد بعض التسلية من خلال قراءة التعليق أعلاه، تماما كما أود. إذا حاول عدد أكبر من الناس أن يقول له إنه لا يقول الحقيقة، إنه كذاب، وأنه لا يجعل ذلك كثيرا، أو أن تحويله ليس بهذه الصفة، فإنه سيجعل يومه.
إذا كنت في القمة كنت أفهم هذا. وأنا أعلم أن الخاسرين يفعلون ذلك أيضا، ولكنهم لن يتمتعوا بالرضا من كونهم كذاب، عندما هم في الواقع يقولون الحقيقة.
كن ناجحا لدرجة أن معظم الناس سيكون حسود، وبعد ذلك فقط رمي عشوائيا الأرقام الخاصة بك هناك، في مكان ما على شبكة الإنترنت، فقط للحصول على ردود الفعل. لا سبب آخر من الحصول على جرعة من الترفيه الغريب.
المضي قدما واخترع هذه الحدود وهمية من نسب التحويل المحتملة. من خلال القيام بذلك كنت واحدة مضللة الشركات التابعة الأخرى.
كنت مخطئا من خلال استنتاج أن كل استراتيجية التسويق قابلة للتطوير.
أنا نفسي كان 5-1 ريج / نسبة المودع في الألعاب التجارية. الشيء هو أن هذا كان من الصعب جدا لتوسيع نطاق كبير، لذلك لم أكن جعل أكثر من 10-15 المودعين في الشهر. الآن يمكنني استخدام أساليب أخرى، التحويل هو أسفل، ولكن النمو الضخم في اللجان منذ ذلك الحين.
على أي حال، أنا فعلت هنا، لا أستطيع حتى أن أقول عندما بدأت في التسويق التابعة لها دون الحصول على استجواب. انها ليست ليست ساذجة، وجهة نظركم التسويق التابعة ليست صحيحة، وهذا هو حقيقة، بالمقارنة مع ما قدمتموه "الحقائق" في تعليقاتكم، فهي ليست الحقائق، ولكن الافتراضات الخاطئة على أساس التجارب السابقة الخاصة بك .
حقيقة - المستمدة من فاكتم اللاتينية - هو شيء حدث بالفعل أو هو في الواقع الحال. والاختبار المعتاد لبيان الوقائع هو إمكانية التحقق، أي ما إذا كان يمكن إثبات أنها تتطابق مع التجربة.
هل هذه هي بطولة العالم في خيط الخيط؟ بدأ هذا الموضوع من قبل فالنتينا، أول تعليقين هي إجابات على سؤالها، والباقي هو خارج الموضوع.
كتب فالنتينا: "كنت أفكر أنه بعد الحصول على التسجيل، يكون العميل في وسيط يديه، وهو مهتم عموما بما فيه الكفاية لبدء التجارة (على الأقل 1 من 15)، هل مفهومي خاطئ؟"
في تجربتي، إتورو يحول بشكل جيد، من 1 فتد في 10-20 ريجس. إذا لم يكن لديك أي مودع ل 80 ريجس شيء خطأ فظيع، إما مع استراتيجية التسويق الخاصة بك أو داخل إتورو. هل يمكن أن تستهدف السوق الخاطئة، حاول تغيير النهج الخاص بك. أيضا، إذا كنت تفعل بيك يجب عليك مناقشة هذا مع مدير التابعة لك في إتورو، قد تحصل على بعض النصائح أو أفكار جيدة حقا.
ليام شكرا لكم على الإجابة الخاصة بك. في هذه اللحظة يمكنني فتح يؤدي بسهولة ولكن لم يتم تحويلها إلى حسابات حقيقية. ربما الناس ببساطة لم يكن لديك المال هذه الأوقات، أو يخافون من المغامرة قليلا. ويرجى ألا يجادل أنها لن تساعدك على كسب المال. :)
إذا كنت تريد أن تجعل من السهل المال مع إتورو، انتقل إلى يوتيوب، ونسخ جميع أشرطة الفيديو الخاصة بهم، وخاصة نسخ منها تاجر، وإعادة تحميلها عدة مرات مع عناوين مختلفة تتعلق كسب المال مع النقد الاجنبى وكسب المال على الانترنت بشكل عام. صانع تأكد من استخدام بروكسيس لحسابات مختلفة.
برامج الشركاء الموصى بها.
روابط سريعة.
مشاركات فوروم الشائعة:
فوركس أفيليات بروغرامز.
تحقق من البرامج التابعة الأكثر شعبية في الفوركس. استنادا إلى تصنيفات أصيلة من قبل الشركات التابعة الحقيقية في صناعة الفوركس!

بيك فور فوريكس التسويق التابعة لها.
بالنسبة للشركات التابعة المحنك في صناعة الفوركس، هناك العديد من النهج المختلفة التي يمكن للمرء أن يقدمها من أجل تعزيز جهود التسويق التابعة لها. وبتجاوز خيارات البحث المجانية المعتادة وبناء الروابط والتكتيكات الأخرى، فإن استخدام غوغل أدوردس الدفع لكل نقرة لتعزيز وسطاء الفوركس هو أحد الطرق الفعالة لإرسال حركة مرور مؤهلة إلى وسطاء الفوركس الذي تروج له.
ومع ذلك، هناك قضية واحدة تشتعل دائما على المنتسبين بشكل عام عند استخدام غوغل أدوردس.
التسويق التابعة باستخدام المدفوع تسويق محرك البحث يحتاج إلى أن يفهم جيدا أو سوف تصبح بالإحباط تماما مع هذه العملية. يستخدم معظم الأفراد محركات البحث من الدرجة الأولى لكل نقرة (بيك) مثل غوغل و ياهو و مسن. وبما أن غوغل هي الأكبر من حيث الحجم، والأكثر مناقشة، فإن ما يلي هو شرح للمصطلحات التي تستخدمها غوغل وكتبها لتلك الجديدة في غوغل أدوردس والتسويق التابع لها.
إذا كنت مجرد إرسال حركة المرور إلى موقع الويب الخاص بك على الأرجح لن يكون لديك أي مشاكل مع الإعلانات الخاصة بك. ومع ذلك، عندما تكون تسويقا تابعا، قد يكون لديك عناوين ورل معروضة وعناوين ورل مقصودة مختلفة جدا، مما قد يؤدي إلى رفض إعلانك من قبل غوغل إذا لم تفهم قواعده.
يمكن أن يكون التسويق التابع له مربكا للغاية، وخاصة عندما تتلقى باستمرار إعلانا عن إعلانك بسبب عنوان ورل المعروض غير دقيق.
الوجهة مقابل العرض.
عند إنشاء حملة في غوغل أدوردس، يوجد عنوان ورل المقصود وعنوان ورل المعروض. عنوان ورل المعروض مرئي للشخص الذي يشاهد الإعلان، في حين أن عنوان ورل المقصود هو الصفحة الفعلية التي سيتم توجيه الشخص إليها عند النقر عليها. كمثال:
عنوان ورل المعروض: سومدومين / سوم-كونتنت.
عنوان ورل المقصود: سومدومين / 2008/07/22 / سوم-كونتنت /
تذكر غوغل أنه لا يمكنك استخدام الطرق التالية عند التسويق التابع للشبكة الإعلانية واستخدام أدوردس:
إعادة توجيه عناوين ورل: تم تعريفها على أنها عنوان ورل المقصود الذي يرسل الزائر إلى صفحة ثم تعيد توجيهها تلقائيا إلى الموقع الذي تقوم بتسويقه، ولا تتم الموافقة على إعادة التوجيه التلقائي بريدج باجيس: يتم تعريفها كصفحة لغرض وحيد هو الربط أو إعادة توجيه حركة المرور. تجعل عملية إعادة التوجيه الصوت كما لو كان مناسبا وفقا للتعريف السابق، إلا أنه يشير إلى إعادة توجيه غير تلقائية. مربك؟ نعم، نوع، أنها تعتبر صفحة الجسر لتكون الصفحة التي تم إنشاؤها فقط أن يكون الفرد من خلال النقر على موقع التابعة لها. هذا أمر صعب لشرحه، ومع ذلك دعنا نقول أن الصفحة التي أرسلتها الشخص لديها 3 روابط فقط وجميع الروابط 3 تذهب إلى موقع التابع. سيتم اعتبار هذه الصفحة صفحة الجسر، ولكن الصعوبة تكمن في حقيقة أن لديك لإرسال الشخص إلى صفحة والتأكد من أنها لا تعتبر جسرا في حين كنت تريد منهم للنقر من خلال وشراء للحصول على رسوم التابعة الخاصة بك . لا توجد قاعدة صلبة وسريعة ولكن من الواضح أن بعض الصفحات مسموح بها والبعض الآخر ليس كذلك، طالما أن هناك محتوى وروابط أخرى يجب أن تكون بخير. التأطير: إذا كنت قد أنشأت صفحات ويب من أي وقت مضى، فربما تعتقد أن هذا يشير إلى الإطارات التي يمكنك إنشاء صفحات ويب مختلفة ومتميزة، ومع ذلك تحدد غوغل كصفحة تنسخ شكل ومظهر الموقع الذي ترسل إليه الزيارات. ومن الأمثلة على ذلك إنشاء نسخة مكررة من الصفحة الرئيسية لمواقع الشركاء التابعين لها روابط في موقع الشركاء التابعين، وبطبيعة الحال فإن هذا هو أقصى الحدود ولكنك تحصل على هذه الفكرة.
كل ما سبق هو أنواع الصفحات المقصودة، وهي الصفحة التي يرسلها عنوان ورل المقصود إلى الشخص.
ماذا لو كنت ترغب في إرسال الفرد مباشرة إلى الموقع التابع لها؟
هنا هو المكان الذي تحصل عليه صعبة. لاحظ أن عنوان ورل المعروض وعنوان ورل المقصود أعلاه يحتويان على نفس اسم النطاق نفسه، أي قاعدة غوغل الافتراضية. إذا كان نطاق عنوان ورل المعروض وعنوان ورل المقصود مختلفين، فإنهما سيعترضان على رفض إعلانك أو رفضه.
يبدو أن هناك إجابة بسيطة، إذا كنت الإعلان عن بنك أوفكس كنت مجرد استخدام ورل العرض كما أوفسبانك كما ورل المقصود إلى موقعهم هو أوفكسانك أيضا، ولكن هناك نوعان من المشاكل هنا، واحد هو أن بنك أوفكس قد لا تريد يمكنك استخدام اسمها كما هي العلامة التجارية واثنين من الفرص التي إذا كنت تابعة التسويق الارتباط الذي تلقيته لتتبع النشاط بالرد عليك من أجل دفع كنت تبدو أكثر مثل هذا أوفكبارتنرز / انقر فوق -2812243-10525860، لاحظ أنه إذا كان عنوان ورل المعروض هو أوفكسانك أو حتى الصفحة المقصودة للموقع الخاص بك سومدومين، فإن نطاق الارتباط التابع ل أوفكسبارتنرز (الارتباط التابع ل أوفكس بانك) غير متطابق.
حتى لو سمح لك موقع أوفسبانك باستخدام نطاقه في عنوان ورل المعروض، فإن غوغل لن تعرض إلا إعلانا واحدا بعنوان ورل المعروض هذا. إذا كان هناك شخص آخر يقدم عروض أسعار أكثر للكلمة الرئيسية، فسيكون لديك رقم الموضع 2، ولن تظهر أبدا باستخدام عنوان ورل المعروض. ونتيجة لهذا سوف تحتاج على الأرجح لاستخدام البديل 2 الطريقة أدناه.
هنا تأتي الحلول.
الطريقة البديلة 1.
إذا كانت الشركة التابعة لا تمانع في استخدام اسم النطاق الخاص بك وكنت ترسل حركة المرور إلى فحم الكوك جوجل سوف تسمح لك لاستخدام أوفسبانك في عنوان ورل المعروض الخاص بك ورقم الوجهة غير مطابقة مطابقة أوفسبارتنرز / انقر فوق -2812243-10525860 لأنها تقول أنها سوف تعرف أن عنوان ورل المقصود يرسل الشخص إلى أوفسبانك في نهاية المطاف.
الطريقة البديلة 2.
إذا لم تتمكن من استخدام نطاق الموقع، أو كنت لا تريد ذلك لأن غوغل ستعرض عنوان ورل معروضا في المرة الواحدة فقط، فستحتاج إلى إرسال إرسال الشخص إلى موقعك. لذلك ستنشئ صفحة مقصودة على موقعك، ولكن تأكد من عدم إنشاء صفحة إعادة توجيه أو صفحة بريدج أو اعتبار صفحة مؤطرة. القاعدة الأكثر صعوبة هي قاعدة بريدج بادج.
أولا، يحل ذلك مسألة نطاق عنوان ورل المعروض والصفحة المقصودة التي لا تتطابق مع عرض نطاقك. سيكون عنوان ورل التابع في الصفحة المقصودة التي تنشئها، وليس مشكلة هناك.
ثانيا، يجب أن تتأكد من أنها صفحة على موقعك ليست موجودة فقط لبرنامج الشركاء التابعين، وهناك احتمالات ستحتاج إلى التأكد من أنها جزء من موقعك، ومزيد من المحتوى أكثر من مجرد معلومات الشركاء التابعين والمزيد من الروابط إلى موقعك الموقع، لا قواعد سريعة الثابت هنا مجرد استخدام أفضل حكم.
هناك أسباب أخرى قد لا يتم عرض إعلانك في غوغل أدوردس، ومع ذلك يجب ألا يكون لديك مشكلة غير دقيقة في عنوان ورل المعروض بعد الآن.
مقالات أخرى قد يعجبك.
كيفية إضافة قيمة لمواقع الفوركس الخاصة بك.
اللجان التابعة في الفوركس المشكاة & # 8211؛ هنا & # 821؛ s الرياضيات!
كيف يتم حساب العمولات التابعة لشركة فوركس.
تعليق واحد.
موقع لطيف في الواقع، أنا تعيينه كصفحتي الرئيسية 🙂
هل يجب أن أجربها وانتظر إذا كانت صفعة حسابي في أدوردس لمحاولة الربط مباشرة بصفحة الوسيط؟ أو اطلب من شخص ما أولا في غوغل إذا سمح لي بذلك؟
فعلت العديد من حملات بيك الناجحة لمنتجاتي ولكن لم تستخدم أدوردس للربط المباشر الذي يروج لمنتجات البائع.

بيك فوريكس أفيليات
إذا قمت بتشغيل أي موقع مع جمهور كبير، فإنه من السهل الوقوع في فخ إنتاج أي محتوى القديم ونسيان لماذا اتبع الناس لك في المقام الأول. على الرغم من ما أنا & # 8217؛ م على وشك أن حصة في هذا المنصب سيكون تركيزا كبيرا على حركة المرور المدفوعة، وهناك عدد كبير من الأفكار لأولئك الذين ليس لديهم مصلحة في فعل الشيء نفسه.
I & # 8217؛ اعتقد دائما أنه من الأفضل لإتقان مصدر حركة المرور الرئيسي واحد مقابل تصبح فقط يتقن إلى حد ما في الكثير منهم، والآن أعتقد أن لدي فهم كامل جدا على لعبة كبار المسئولين الاقتصاديين القديمة. بكل صدق، أنا & # 8217؛ لم تعط حقا حركة المرور المدفوعة (وتحديدا بيك) الكثير من التفكير طوال سنوات من التجريب على الانترنت. هذا تغير مؤخرا عندما التقيت مع بعض الأصدقاء في بانكوك الذين كسب المزيد من المال من أي مدون تقارير الدخل كنت & # 8217؛ رأيت. ليس لدي رغبة في دخول نفس الصناعات مثلهم، ولكن لدي النقود الاحتياطية لوضعها في تجربة، لذلك فكرت & # 8220؛ لماذا لا & # 8221؛.
كنت أتوقع أن يخسر المال. أنا أرى بلدي الاستثمار النقدي كتجربة التعلم حتى واسن & # 8217؛ ر قلق حول هذا أنا فعلا استفادت، بسرعة كبيرة. كان أسهل وأكثر متعة مما كنت اعتقد حتى لو لم يكن لديك أي مصلحة في حركة المرور المدفوعة، أنت & # 8217؛ الذهاب لمعرفة بعض الأشياء هنا حيث أنا حقا يجب أن يكون أفضل يعرف.
قبل أن أفعل أي شيء، انضممت إلى منتدى يسمى المكدس هذا المال. انها منتدى كان أصدقائي في السؤال تستخدم لتكون جزءا من و اعتقدت أنه إذا كنت يمكن أن تسريع التعلم بلدي، وأود أيضا أن تكون قادرة على تسريع النتائج التي أحصل عليها، وأنها سوف تجعل لدراسة حالة أفضل.
أتذكر عندما دفع صديق لي 5000 $ لبضع ساعات فقط من التدريب لمسوق الإنترنت الشهير إلى حد ما. اعتقدت انه كان مجنون، وينبغي حقا أن تعلم أساسيات أولا كما أنه لم يبنى حتى موقع على شبكة الانترنت من قبل. آخر سمعت انه & # 8217؛ ق الآن $ 20K + في الشهر، وربما اعتباره واحدا من قراراته أفضل في الحياة.
المنتدى هو أرخص بكثير من ذلك في 99 $ / م، ومليء ببعض الشخصيات المثيرة للاهتمام. اقترب من الاستثمار كما & # 8220؛ أنا & # 8217؛ ليرة لبنانية تنفق هذا $ 99، تلتهم كل موضوع مثيرة للاهتمام أستطيع، ثم خطة بلدي الهجوم. & # 8221؛
كنت قد أعلنت في الأصل أنني سأستخدم غوغل أدوردس لهذه الحملة، وكنت أعمل على الترويج لمواقع الويب التي أعمل بها بالفعل. وهذا يعني أنني لا داعي للقلق بشأن البحث عن العروض والحصول على الإعداد مع مختلف الشبكات التابعة لها، والتي يمكن أن تستغرق وقتا طويلا جزءا من هذه العملية. يجري على كومة هذا المال ولكن أقنعني أيضا لإعطاء الفيسبوك الإعلان محاولة كذلك. أنا & # 8217؛ هاجت في ذلك الكثير جدا في الماضي، والفعل فعلا مثل منصة.
ما هو مختلف عن هذا المنتدى هو أن الناس يجعلون البنك خطيرة، والواقع في الحصول على الكثير من التفاصيل حول كيفية انهم & # 8217؛ في الواقع توليد الدخل مجنون. من الذي لا يمكن استلهامه من قائمة الموضوعات هذه؟
وأنا أعلم أنني سوف أواصل عضويتي أيضا، وذلك لأن حملات بيك تكون أسهل من تكرار المدونة أو حملة تحسين محركات البحث. كنت مجرد العثور على العرض، والحصول على مصدر حركة المرور، واختبار اختبار الاختبار. هذا هو أيضا الجانب السلبي من بيك كما زوايا فريدة من نوعها يمكن بسهولة أن تكون مسروقة، لكنه & # 8217؛ ق كبيرة عندما كنت & # 8217؛ بدأت للتو.
أن يكون صادقا تماما: لن يقول الناس I & # 8217؛ م باستخدام هذا العرض، مع مصدر الزيارات هذا، وهذه هي طريقة عرض التسعير. ولكنهم سيخبرونهم بأنهم & # 8217؛ إعادة في مكانة معينة، وذلك باستخدام زاوية معينة، وأنها & # 8217؛ إعادة الربح زس في اليوم الواحد.
سوف تحصل على دفع في الاتجاه الصحيح، ولكن من المتوقع أن تبذل في بعض الجهد. في الواقع أقل جهد مما كنت أعتقد أنه سيكون، استنادا إلى نتائج بلدي، ولكن الجهد مع ذلك.
وداعا جوجل، مرحبا فاسيبوك.
لم أفعل ما يكفي من الإعلانات مع غوغل على الإطلاق لتجاهلها كشبكة، ولكن هنا ما حدث في اليوم الأول:
استغرق الفيسبوك حوالي 15 دقيقة للموافقة على إعلاناتي والبدء في الحصول على نقرات استغرقت غوغل ما يقرب من 15 ساعة للموافقة على إعلاناتي.
الآن، كنت أشجع على أمرين مختلفين، ولكنني استيقظت على إنفاق إعلاني على فاسيبوك أقل من 2 دولار أمريكي، وكنت أرى النتائج على الفور، في حين استغرقت غوغل 40 دولارا أمريكيا من حسابي (ميزانيتي اليومية) أثناء نامتي ولم أكن # 8217 ؛ t لديها أي شيء لتظهر لذلك. قررت بعد ذلك وهناك أن أضع كل جهودي في الفيسبوك.
الخطوة 1: اختبار بلدي السوق مع نقرات رخيصة جدا.
اكتشفت منذ بضع سنوات الآن أنه يمكنك الحصول على رخيصة جدا الفيسبوك النقرات (0.01 دولار لكل منهما) عن طريق توجيه حركة المرور داخليا إلى صفحة المعجبين الفيسبوك الخاصة بك. ومن المنطقي أن يكون الإعلان أرخص داخل فاسيبوك من محاولة إرسال أشخاص آخرين خارج الشبكة. هذا لم تتحول فعلا إلى أن تكون الحالة بالضبط، ولكن تحمل معي الآن.
لقد استخدمت صورة فظيعة كانت أصغر بكثير من أبعاد الفيسبوك المسموح بها وحققت حقا لاختبار أكثر من 2 عناوين بشكل صحيح، ولكن كان من الجميل أن نرى كيف كبير الفرق مجرد عنوان يجعل مرة أخرى. أنا لا يتمتع هذا النوع من البيانات؛ خصوصا عندما يمكنك الحصول عليه بسرعة.
بالنسبة إلى حملة غير محسنة، دفعت 7.74 دولارا أمريكيا (أو ما يعادله بالعملة المحلية) مقابل 120 صفحة إبداء الإعجاب. هذا يعمل لتكون 0.064 $ لكل مثل. كنت أكثر سعادة مع نسبة النقر إلى الظهور. أنا & # 8217؛ لقد قيل أن الحصول على أي شيء فوق 0.1٪ أو 0.2٪ هو شيء أن نكون سعداء، لذلك ضرب ما يقرب من 0.4٪ أعطاني قليلا من دفعة. حتى لو لم يكن مصدر خارجي.
الخطوة 2: استخدام التحويلات الفيسبوك على قائمة البريد الإلكتروني.
الآن بعد أن كان لدي فهم صغير مرة أخرى حول كيفية وضع الإعلانات معا، قررت أن أذهب لبعض التحويلات. هذا هو لموقع على شبكة الانترنت حيث أبيع البرمجيات، ولكن ليس في مكانة التسويق. كما أجريت دراسة حالة للموقع الرئيسي الذي أورده في الروابط الخلفية زس، ولكن لا يوجد الكثير مما يجب عرضه في الوقت الحالي. هذا هو بلدي المنتج الخاص، لذلك أنا سوف يكون حفظ 100٪ من العمولات. ومع ذلك، فإنه لم يكن الوقت للذهاب لبيع كبيرة فقط حتى الان. أردت تحسين كم كنت أدفع مقابل كل نقرة.
ما فعلته في هذه المرحلة كان استخدام أفضل عنوان وجدت من بلدي الاختبارات السابقة (فعلت عدد قليل أكثر مماثلة لخطوة 1، ولكن لمختلف الفئات العمرية) ثم تحميله مع 20 صورة. لذلك، كان لي 2 حملات في الفيسبوك مع 10 إعلانات لكل منها، مع نفس العنوان ونص الجسم. الشيء الوحيد الذي اختلف هو الصورة. هنا البيانات من حملة واحدة:
كما ترون، كانت البيانات مثيرة للاهتمام جدا هنا. ويمكن إجراء ملاحظتين:
# 1: الصورة لها تأثير كبير على نسبة النقر إلى الظهور. أود أن أقول أنه & # 8217؛ s أكثر أهمية من العنوان من بلدي الاختبار. تذكر أنه هو الشيء الوحيد الذي تغير.
# 2: لمجرد حصول شيء ما على عدد كبير من النقرات، فإنه لا يعني أنه سيتم تحويله. كان أفضل 3 إعلانات تم النقر عليها في الواقع أفضل معدل تحويل. يجب أن تظل الصورة ذات صلة بالعرض.
لذلك تلقيت هذه التجربة 73 عنوان بريد إلكتروني مقابل 14.12 دولارا. وظلت الحملة الأخرى مع نتائج أسوأ قليلا التي أعتقد أنها كنت تستهدف الديموغرافية الأصغر سنا. يبدو أن كبار السن أكثر سعادة لإعطاء عنوان بريد إلكتروني. فقط في حال كنت تريد مني أن أفعل الرياضيات، أن & # 8217؛ s $ 0.19 لكل عنوان البريد الإلكتروني، أو 5 رسائل البريد الإلكتروني ل $ 1. أفضل بكثير من معظم الإعلانات المنفردة في الواقع & # 8211؛ ومستهدفة للغاية & # 8211؛ لذلك أعجبت إلى حد ما مع هذا. أنا أعرف الكثير من الناس الذين سيكونون سعداء جدا مع 500 يؤدي لإنفاق 100 $.
وهذا ينسى أيضا أنني سأحصل على مزيد من التحويلات لأسعار أرخص بعد تحسين الحملة وإخراج الإعلانات ذات الأداء المنخفض.
سايدينوت: كيفية إعداد تتبع التحويل في فاسيبوك.
على ما يبدو هذا هو شيء فقط مؤخرا (خلال العام الماضي) وتحولت كيف يقوم الناس بتشغيل حملات الفيسبوك الخاصة بهم. لم يعد الناس لديهم الاعتماد على تتبع 202 أو كبفلاب كما فعلوا من قبل (على الرغم من أنني أسمع أنها & # 8217؛ إعادة كبيرة كبرامج النسخ الاحتياطي).
أولا وقبل كل شيء، بعد مراجعة مدير إعلانات فاسيبوك، انظر على الشريط الجانبي الأيمن لرابط واضح إلى حد ما يسمى & # 8216؛ تتبع التحويل & # 8217 ؛، كما هو موضح أدناه:
بعد ذلك، ستظهر بعد ذلك أعلى يسار الصفحة، ثم انقر على إنشاء بكسل التحويل:
ثم يمكنك ببساطة تحديد نوع التحويل الذي ترغب في تتبعه. يجب أن تعرف، استنادا إلى كل ما هو أنت & # 8217؛ تعزيز:
ثم فويلا! يمكنك الحصول على هذه شفرة تتبع لطيفة قليلا التي يمكنك وضعها على موقع الويب الخاص بك:
في حين يوحي الفيسبوك أنه يجب وضع هذا قبل نهاية العلامة رأسك مثل معظم التعليمات البرمجية، يمكنك فقط إدخاله في الصفحة أو آخر على موقع وورد وتتبع غرامة بالنسبة لي.
يمكنك بعد ذلك المضي قدما ووضع هذا على صفحة شكرا لك & # 8211؛ حيث تتم إعادة توجيه شخص ما بعد تمكين البريد الإلكتروني & # 8211؛ أو على استمارة التسجيل للمنتج بعد الدفع. أينما يمكنك معرفة أن أحد الأشخاص قد أكمل تحويلا فعليا.
الخطوة 3: جعل $ 200-300 + الربح تعزيز موقع يرجع تاريخها.
يؤرخ ضخمة للغاية على المكدس أن المال (ستم). في حين أن أعضاء آخرين يذهبون إلى قطاعات أخرى، والكثير من الأسماك والفيسبوك الإعلان يبدو أن تحدث عن أكثر من أي شيء آخر. هذه هي الطريقة التي يجعل بعض الناس الآلاف من الدولارات يوميا على شبكة إعلانات الفيسبوك. قررت أن اختبرها في بلد مزدحم جدا (بمعنى ليس أمريكا أو المملكة المتحدة أو أستراليا) ونرى كيف يمكنني القيام به. اتضح، فعلت بشكل جيد للغاية.
قبل أن أستمر، أريد أن أقول أنه حتى لو كانت هذه الحملة قد جعلتني 1000 دولار على الفور، كنت أعرف أنني لن أعمل على الترويج لها. المزيد عن هذا في الثانية.
أنا أنفقت أكثر من 20 $، وأنا أنفقت فعلا 47.06 $ على هذه الحملة. لقطة الشاشة التي تشاهدها تستهدف الرجال المهتمين بالنساء، ويتحدثون الإنجليزية (الكل)، والذين تتراوح أعمارهم بين 50 و 65 عاما (فيس بوك & # 8217؛ s ماكس) في بلد معين.
لقد وجدت نفسي الحصول على أعلى من خلال معدلات النقر مع نفس الإعلانات على الفئة العمرية 40-50، بدلا من 20-30 وهلم جرا. السبب في أنني سأوقف هذه الحملة مهما كانت لأسباب قليلة:
أنا فقط الحصول على 1 $ لكل رصاص، وهذا هو حقا أفضل عرض متاح لهذا البلد. إذا كنت تعتمد على هذا، كنت بالكاد تحقيق الربح البلد صغير جدا. يوضح معدل تكرار الإعلان الذي تم تسليط الضوء عليه في هذا الإعلان أن بعض الأشخاص شاهدوا الإعلانات نفسها مرارا وتكرارا. يمكن أن يساعد التحسين، ولكن لا توجد مساحة كبيرة لتوسيع نطاق التحويلات. ليس لدي أي فكرة على الإطلاق عن الإعلانات التي تجلب المستخدمين الفعليين. أنا بحاجة إلى البحث عن أدوات أخرى (أو أي شخص في التعليقات؟) مع كيف يمكن أن يتم كسب المال الحقيقي من الناس شراء حساب قسط، وهذا هو السبب في أنني قد ينتهي الأمر جعل حوالي 500-600 $ من هذه الحملة. ولكن ليس لدي أي فكرة. لا أستطيع أن أبقى على الإنفاق عندما لا أعرف ما استطاعت أن أفعله ولا يمكن أن أفعل ذلك لا أعرف هوامش الربح.
لقد انضمت منذ ذلك الحين إلى عدد من شركات تكلفة الاكتساب الأخرى التي تمت التوصية بها في شركة ستم وحسن الحظ أنني حصلت على موافقة سريعة منذ أن أصبحت عضوا. كشخص الذي لعب فقط مع الفيسبوك لبضعة أيام، وكنت مندهشا جدا أنني كنت جعل هذه الأرباح. الآن أستطيع أن أرى تماما كيف الناس يفعلون ستة أشهر الشكل وقتله.
ما أنا أبحث عنه من عرض جديد هو في الأساس مجالا أوسع نطاقا (بلد مع عدد أكبر من السكان و / أو دفع تعويضات أكبر للقادة الحرة). وأنا أعلم أنها موجودة، لذلك قد أكون كذلك أن تحاول معهم. وسوف أظل واضحا من أكبر الأسواق، وربما تعتمد على بعض الأصدقاء للترجمة إلى بلدان أخرى. أكثر على هذا في وظيفة في المستقبل أعتقد.
الخطوة 4: إنفاق 27.97 $ لجعل أكثر من 600 $!
هذا العدد كان سيكون أعلى قليلا، ولكن لم يكن لديك اثنين من المبالغ المستردة التي جلبت قليلا. أنا فعلا سحب في أقرب إلى 700 $ في المبيعات من هذا الإنفاق. أنا أملك المنتج، وبالتالي فإن هامش الربح ضخمة.
أولا وقبل كل شيء، هنا كيفية عدم إنشاء حملة:
لا أستطيع أن أتذكر بالضبط ما فعلته هنا، ولكنني أعتقد أن الناس لا يشترون المنتج وبدلا من ذلك يشتركون في قائمة بريدي الإلكتروني التي أدت إلى تحويل. في الواقع، لا، هذا لا معنى له سواء. أنا عبثت بطريقة أو بأخرى وكان تتبع الشيء الخطأ، والتي الفيسبوك سجلت بوضوح. أتمنى أن أحصل على 398 تحويلا لإنفاق 17.61 دولار، لكنني بالتأكيد لم أفعل ذلك.
الدرس المستفاد: تأكد من صحة الإعداد قبل الخروج والسماح بعرض إعلاناتك.
هنا & # 8217؛ s نظرة صغيرة على المبيعات التي قمت بها (أنا أقوم بإنشاء اسم عضوية جديدة تسمى بريميوم في قائمة الأعضاء):
هذا هو للبرامج التي أملك والترويج، ولكن مرة أخرى ليس في مكانة التسويق. السعر بين $ 30- $ 50، اعتمادا على ما تشتري. لا أريد أن أعطي الكثير هنا حيث هو هامش الربح كبير و هناك أي وسيلة بالنسبة لي للاستفادة من نزهة نفسي.
في ما يلي بعض أرقام التتبع الأكثر واقعية عند إعادة إرسال شخص ما مباشرة إلى & # 8216؛ اشتر الآن & # 8217؛ الصفحة:
هناك عدد قليل من الإعلانات أقل من الإعلانات التي أبرزتها، ولكنك تحصل على هذه الفكرة. واحد منهم كان في الواقع نسبة 0.6٪ من خلال النقر، والتي أنا & # 8217؛ سمع ضخمة جدا لالفيسبوك. أنا أشجع على ديموغرافيات ضيقة جدا على الرغم من (5 سنوات الفئات العمرية، ولا سيما المدن). دفع حوالي 5 $ لتحويل $ 30-50 $ هو لعنة جميلة رائعة بالنسبة لي.
الخطوة الخامسة: أموال كبيرة، اسمحوا أيضا أن تكون في أدوردس أيضا!
كان من الواضح أنني سعيد جدا وحماس من نتائج الاختبار السابق، لذا فكرت في أن أبدأ في إعداد الأشياء باستخدام شبكة غوغل أدوردس. لقد قررت من البداية أن أتعامل مع شبكة المحتوى بدلا من نتائج البحث. يعني أن أي شخص يدير الإعلانات على مواقعه على الويب باستخدام غوغل أدسنز لديه فرصة لعرض إعلاني وأن إعلاناتي لن تظهر في نتائج البحث عند البحث عن شيء ما.
انتهى الأمر بإنفاق أكثر من 40 دولارا أمريكيا (أو ما يعادلها بالعملة المحلية) مع أدوردس ولم تحصل على تحويل واحد.
(عينة من الإعلانات التي عرضتها في حملة واحدة)
الآن، أنا لم أقول أنني ذاهب إلى استخدام هذا كتجربة تعليمية، وأنا، ولكن سرعان ما قررت أن على الأقل في الوقت الراهن، الفيسبوك هو أكثر إثارة للاهتمام بالنسبة لي أكثر من شبكة أدوردس. أدوردس يعطيني حجم أكبر بكثير من جمهوري من الفيسبوك سوف، وذلك ببساطة بسبب عدد المواقع هناك هناك ذات الصلة إلى بلدي البرمجيات، ولكن أنا & # 8217؛ م مجرد إضاعة المال دون أي تدريب في برنامجهم. I & # 8217؛ م الذهاب لمشاهدة الكثير من أشرطة الفيديو على الانترنت لمعرفة الشبكة بشكل أفضل، ومحاولة الخروج مرة أخرى.
الخطوة 6: الاختبار دائما، ولكن قبول عندما تكون & # 8217؛ إعادة الخطأ.
الآن، شيء واحد أنا ملاذ & # 8217؛ ر قال حتى الآن هو أنني قلق حول حجم توافر جمهوري في الفيسبوك. على الرغم من أنني كنت أقوم باستهداف ضيق، فإنني أعرف من البداية جمهور محتمل أن هناك القليل جدا لهذه الصناعة مربحة جدا. أود أن أقول أنني يمكن الحد الأقصى للخروج في ما بين 10،000 $ & # 8211؛ 15000 $ في الأرباح. وأنا أعلم أن يبدو وكأنه الكثير لبعضكم، ولكن أنا & # 8217؛ م تبحث حقا عن الحملات حيث يمكن أن تجلب في 6 أرقام إضافية في السنة إلى عملي. خصوصا عندما يكون & # 8217؛ ق الذهاب إلى أخذ الوقت من مساعي الأخرى التي هي بالفعل مربحة جدا.
لهذا السبب، قررت التوقف عن إرسال حركة المرور مباشرة إلى صفحة المبيعات ومرة ​​أخرى ترسل الناس إلى قائمة البريد الإلكتروني. نظريتي هي أنني & # 8217؛ م إضاعة تلك 600+ النقرات إذا أنا & # 8217؛ م الحصول فقط 2 المبيعات منه. كان تفكيري هو أنني يمكن أن تحصل على 100 أو 200 مشترك البريد الإلكتروني، ومن ثم ربما الحصول على أكثر من 2 المبيعات من هؤلاء الناس.
قضيت المزيد من المال من المعتاد اختبار هذه النظرية، وأنها لم تنجح. حصلت على بضع مئات من المشتركين الجدد في البريد الإلكتروني، وأرسلتهم بعض رسائل البريد الإلكتروني للمتابعة، ثم دفعتهم إلى المنتج. كما أنه لم يساعد معدلات تحويل المبيعات على الإطلاق. وأنا أعلم الآن أنني قد دفع كذلك هذه الحملة من الصعب، ماكس من هوامش الربح بلدي والحصول على العديد من العملاء على متن ما أستطيع. وأنا & # 8217؛ ليرة لبنانية القيام بذلك عن طريق توجيه الناس مباشرة إلى (تقسيم اختبار) صفحة المبيعات.
بلدي خطوة بخطوة الفيسبوك هجوم الخطة.
هذا لم يتم اختبار بقدر ما يمكن اختبارها، وربما هناك الكثير من الناس أكثر ذكاء قراءة هذا الذي لا & # 8217؛ ر اتبع هذه الاستراتيجية على الإطلاق. ومع ذلك، من قراءتي أدلة بيك واختبار الواقع، وهنا & # 8217؛ ق خلاصة لاستراتيجيتي الفيسبوك الخاصة:
الخطوة رقم 1: ابدأ مع بعض النقرات الرخيصة إلى صفحة مروحة داخلية لك (حيثما ينطبق) في الفيسبوك. ماكس من الميزانية في 15-20 $ حتى كنت & # 8217؛ لن تحصل على فاتورة صادمة، ومن ثم اللعب حولها مع بعض المتغيرات. ببساطة تعتاد على نظام الفيسبوك ونرى كيف بسرعة يمكنك الحصول على الموافقة. لا تقلق كثيرا بشأن الصور التي تستخدمها أو أي شيء من هذا القبيل.
الجحيم، أنا فقط استخدمت الصورة الافتراضية من صفحة مروحة التي الفيسبوك سحب ما يصل بالنسبة لي. يمكنك تشغيل 5 إعلانات ضمن الفئة العمرية والجنس (أي الرجال أو أكثر من 40 عاما أو الذين يعيشون في إسبانيا الذين يحبون أبل) وتغيير العناوين قليلا. احتفظ بنص نسخة الإعلان نفسه. لاحظ كم من الفرق تغيير واحد قليلا يمكن أن يكون على معدل النقر من خلال.
الخطوة رقم 2: ابدأ في الترويج لصفحة على موقعك الإلكتروني حيث يكون لديك نوع من أشكال الاشتراك. يمكنك تخطي هذا القسم إذا لم يكن لديك هذا الخيار في مكانه، ولكن يمكنك أيضا الحصول على عائد أفضل على & # 8220؛ اختبار الاستثمار & # 8221؛ من مجرد بعض يحب الفيسبوك. هذه المرة اختيار أفضل لقب الخاص بك من الاختبارات السابقة والحصول على بعض المتعة مع الصور.
ومرة أخرى، لاحظ مقدار الفرق الذي يمكن أن يحدثه تغيير إعلانك، حتى عندما يكون هناك متغيران آخران لا يتغيران. كما يمكنك استخدام هذه الفرصة لتجربة نظام تتبع التحويل من فاسيبوك & # 8217. يمكنك بعد ذلك تحسين التحويلات بدلا من الدفع مقابل النقرات فقط.
بالنسبة إلى مبلغ عرض السعر، أميل إلى تقديم عروض أسعار بين عرض السعر المقترح في فاسيبوك. لذا، إذا كان عرض السعر المقترح هو 0.10 دولار أمريكي (أو ما يعادله بالعملة المحلية) إلى 0.20 دولار أمريكي (أو ما يعادله بالعملة المحلية)، فسأقدم عرض سعر قدره 0.15 دولار أمريكي سيخفض فاسيبوك تلقائيا المبلغ الذي تدفعه مقابل كل نقرة (إذا كنت لا تستخدم خيار التحسين للتحويلات) إذا حصلت على نسبة نقر إلى ظهور جيدة، فلا تقلق بشأن السعر الذي يجب البدء به كثيرا مع.
الخطوة رقم 3: العثور على عرض. هناك حرفيا الآلاف من الشركات يمكنك الاشتراك مع مثل نيفيربلو، كيوبيد (الموافقة الفورية)، مفرق اللجنة وما إلى ذلك أنا حاليا فقط باستخدام واحدة من تلك الثلاثة، ولكنني سوف تستخدم قريبا جدا عدد من الشركات أوصى لي على STM. ستحصل على & # 8216؛ تعقب سريع & # 8217؛ من خلال عملية الموافقة التي هي ميزة أخرى من كونها جزءا من مجتمعهم.
إنه & # 8217؛ s تماما غرامة لتعزيز المنتج أو الخدمات الخاصة بك كذلك إذا كان هذا & # 8217؛ ق ما تريد القيام به. فعلت وكان الكثير من النجاح معها. حجم الإضافة هو أنه حتى إذا لم يحول شخص ما، فيمكنك استخدام النوافذ المنبثقة أو الخروج من عمليات إعادة التوجيه لإقناع الأشخاص بالاشتراك في عنوان بريدك الإلكتروني أيضا. وهذا يعني، بالطبع، أنه يمكنك تسويق لهم في وقت لاحق بعد بناء اتصال.
قراءة المدونات التابعة والمراجعات لبرامج محددة لمعرفة أي نوع من قطاعات كبيرة. الفوركس، التي يرجع تاريخها، الفيسبوك تثبيت اللعبة، تطبيقات اي فون وغيرها كلها كبيرة وكلها تقدم كبا (التكلفة لكل اكتساب) أو كبل (التكلفة لكل الرصاص) نموذج حيث تحصل على أموال مقابل كل عميل الرصاص أو دفع كنت ترسل شخص ما. For instance, you might run a Facebook ad targeting gamers aged 18-23 and you can get paid $2-$7 for everyone who installs and starts playing that game on Facebook. The potential is limitless.
Step #4 : One Headline, One Demographic, One Hundred Images.
The best advice I received was basically to keep your ad copy the same and go through a massive testing spree with images. Not necessarily 100 pictures, but at least a few dozen.
If your target demographic is not too small, then split this up between 2-3 campaigns with 10 ads in them each. Again, each time keep the title of your ad and the ad copy the same. Just go through styles of images. So for dating ads targeting women you might try:
Men in suits Men with their cars Men in uniform (police, firemen, teachers) Men with tattoos Men looking poor Men looking rich Chubby, “cuddly” men.
The options are endless and I promise you’ll be amazed which ads get clicked more than others . Then you’re focusing on the CTR of the ads to see which one is getting you the most clicks. Another thing I love about PPC is that the more testing you do, the more likely you are to find a profitable campaign. Or in other words the more you put in, the more you’re likely to get out financially. Perfect for someone like me who is happy to do the ‘hard work’ in return for the big money.
For images, don’t pick anything that’s too professional. I’ve found images that are a little quirky to be the best. For example, using the free stock photos site here, I pulled up the following options:
My guess that the best converting of these – and I’m not saying they’re great pictures at all, it’s just a quick example – would either be top left or bottom right. Bottom right has something ‘weird’ about that it people are likely to notice, and top left looks good but not too staged and professional.
If you’re like me and have problems with the ‘Power Editor’ for Facebook (which only works in Chrome) then simply go through with the Create Similar Ad option so you can change images very fast:
Here’s a little secret, I’ve found that ads targeting men which have a girl sitting in a car get clicked more than any other. I have no idea why, and that’s the beauty of testing so much. You find what works even if you can’t explain why it does. I guess something about the picture just looks more ‘natural’ and honest.
What to Do If “Place Order” Doesn’t Work.
I have had an issue now since day two where the place order button in Facebook just doesn’t work for me. It’s even more frustrating when you’re creating a new ad, set your criteria, then click the button and nothing happens. Meaning, you have to do it all over again. A Google search shows I’m not alone, and a friend messaged me about the same problem as well.
The solution is fairly simple. Create an ad with the URL you wish to promote – don’t select any demographic criteria at all – and then click Place Order . Then go back and Edit the ad, and you shouldn’t have any issues changing all your criteria and clicking Save. I can’t believe a billion dollar company could have issues like this – especially when it comes to the main system which makes them money – but I just can’t get past this no matter what browser I use.
Hopefully this solves some frustrations for those of you who try the platform.
The 3 Tools I Tested in this Case Study.
I did use a number of tools to help in my learning and to speed up the process for this case study. As I said earlier, I view anything I spend as a learning investment and I’m happy to lose money in the short-term to help increase the chances of making good money in the long-term.
I had planned on using this tool for one month only, but I ended up using it for about a minute. The reason I paid for it in the first place was to get more insights into the data that Alexa currently has. By default, Alexa shows you 5 words or phrases that are likely driving traffic to any website. You can see this for free without needing an account.
However, with a pro membership, they say you can see a lot more of this information. I wanted to use it on sites in my industry (and for ViperChill while I had access) to find good keyphrases to target for things like my Adwords campaign and possibly for content ideas as well. You don’t get access to this data on their $9.99/m plan and you don’t get this data on their $49/m plan. You specifically need to pay $149/m to find more data on these terms.
Keeping in mind that the free plan gives you 5 phrases, how many do you think the $149/m option gives? 50? 100؟ بضعة آلاف؟ No, it gives you 10. Barely more useful than the free service itself, and I can only praise the fact that they gave me a quick refund.
This is a great tool which is specifically great for those of us who advertise on Facebook. Essentially, it’s a spy tool which lets you see other ads that people are creating. The main features include:
Seeing how long someone has been running an ad. If it has been running for a long time, it’s probably profitable Being able to search by domain being promoted i. e. match, relevant keywords, and even search by titles Knowing the demographics that people are targeting with the long-running ads which are there.
Using this tool I found a title from the same industry – which I adapted to mine – which was by far the title which got me the best CTR . You definitely don’t need to have this tool to profit on Facebook, but even just for one month of usage, you’re going to get a ton of insights which should speed up your learning process.
I’ve already cancelled my membership (though it hasn’t expired yet) as I have really abused a few industries and took notes of all the things I saw that were working.
Ad Beat is very similar to Social Ad Ninja but instead of being focused on Facebook, it gives you insights into people using Google Adwords. I was specifically interested in seeing the banner ads that people are using in my industry and how long they’ve been running. When you’re running on the content network using only images, the graphics you use are everything.
I think I received quite a good CTR from what I’ve been told (over 1%) but I just couldn’t convert those visitors into anything meaningful just yet. I definitely haven’t given up on Adwords though, and will return to AdBeat once it becomes a more serious part of my advertising efforts.
Where I Go From Here.
First of all, unless someone convinces me otherwise, I’m going to go all out on my profitable campaign and run it for all I have. I’ll push the ad frequencies on every single age group of my target market and make as much money as I can until it stops becoming profitable. As mentioned earlier, I think I have a ceiling of $10,000 – $15,000. I don’t expect to spend more than a couple of hundred dollars to reach this.
My market is bigger than that, but seemingly not from Facebook as my ad frequency just becomes too high, too quickly. Maybe I’ll be surprised and make even more than that, but it will still be a nice income stream at the end of the day even at the lower end of the scale.
What I’m really going to try out though is the dating niche via Facebook. It’s definitely saturated with a lot of competition, but I’m willing to test a thousand landing pages and ad creatives if I have to in order to make a campaign profitable. The thing about Facebook dating is that – for the most part – it can be scaled up to a huge level once you find something that’s converting well. This leaves the potential for consistent, 4 figure days in profit.
I bought myself a notebook and a fancy pen (really) just to take notes from Stack That Money (non-aff) for the next few months. There are a lot of case studies from people banking really hard with Facebook dating. My favourite comes from a guy in India who was making $0/day just a few months ago, and now he’s making posts like this:
I’m under no illusion that it’s going to be easy money, but PPC campaigns are obviously far easier to duplicate than an entire blogging strategy or seeing how someone is ranking with SEO in the same industry. I’m not going to be able to get started until a few weeks from now (I’m working on something pretty huge of my own), but it will get my full attention when the time is right.
I’ve joined quite a few new networks in the last few days, and I’ll be ready to continue profiting. In the next few days I have another free guide to this subject coming up (including split-testing, easy to create landing pages and all that good stuff) so subscribe below in the yellow box if you haven’t already .
258 Comments.
This is brilliant case study and has proved that, despite your original impression, things can turn in your favour. I believe that a big part of this is down to planning your campaign properly, and it looks like you carried everything out in a way that encouraged success. If we have big expectations we can be sorely disappointed.
Thanks so much for sharing this with us.
Enjoy the journey.
سعيد لأنك أحببته!
Sick post Glen! I did actually read through it believe it or not!
Thanks for the shout out!
Thanks bud. Appreciate your help on Skype and the site 🙂
Dude – 2 posts in 1 week? Who are you.
In all seriousness, this post is awesome. Personally, I’m fortunate enough to be doing affiliate marketing full time! Everything I do is based on SEO but I hear there’s big money in PPC and other “media buy” style campaigns.
I’ve yet to do an experiment like this but you have me interested here!
Cheers Glen – another great post!
August is going to be big.
I can totally relate, SEO has been my ‘life’ for 7 years now. It was soooo nice to see instant stats though. I don’t think I got that point clear enough in the post. I couldn’t stop refreshing for hours.
I can only imagine! Instant stats would be nice for a change. I too have my plate full with projects at the moment but I will have to find the right time to jump into this and start learning. Might signup for STM soon - feel free to drop me an affiliate link 😛
It’s in there already, unless that was a sarcastic tongue 😉
Really great study, I think I might have an idea what niche you are in. I work in the SaaS industry and we have a very similar model.
Also can definitely relate to your point about SEO vs. PPC. I’ve perfected my SEO skills (for lack of a better word) over the last 7 years. PPC I have just started to get into in the last year or so. It’s actually pretty amazing how much more I’ve learned about Google as I delve into ad rotation and quality score algorithms.
Now on to the real gold in this article…Facebook. You are the 3rd of 4th person I’ve talked to in close circles making a killing on FB ads right now. It’s not very often you get a company post IPO looking to rake in revenue and expand their business. Almost like Google 2002 all over again…
Will be going back and reading this again, specifically the pieces on Facebook. شكرا يا رجل.
Checkout Tylercruz he is apparently doing really well with PPC traffic from Facebook. Have you tried direct linking to CPA offers?
I remember him from the days when John Chow was popular. According to John’s latest post, Tyler actually lost all of his money and all of his campaigns. I see he was making big bank though!
Not yet, but it’s something I’ll be testing in the very near future. Semi-addicted to paid traffic already.
John is actually.
First off, congrats on getting into affiliate marketing and seeing insane ROI’s. Reading through your post, it seems like I wrote it – so I definitely agree with 99% of everything here!
That post that John wrote was mostly for link-bait and self-promotion (as you can see from the last section of it) – July was certainly a massive drop for me, but I still pulled in a good 5 figures profit from my campaigns.
Anyhow, glad to see you doing well – and feel free to hit me up sometime.
Thanks for commenting here. Your post was in spam, I’m not sure why. Might want to email Akismet about that?
Ah, I had honestly thought you collaborated with John on that post for some reason. Must have just been how he wrote it…sneaky.
1) Did you follow any online guides/walkthroughs whens setting up your first FB campaign (other than STM)?
2) What are your thought on “Reach” for fb campaigns? Do you have an upper limit you like, of which you will start a second campaign if it gets too high? I’ve seen some people say 100,000 is a good number, others 20,000.
1) I did mention I have dabbled in Fb ads in the past, so it wasn’t totally new to me. I never did it to an affiliate offer or sales page though. There really isn’t too much to it as long as you’re willing to watch over your ads and weed out what isn’t working. If your budget is low, you don’t really need to worry about weeding out to start with either. Just testing a lot of options (remember to keep two variables the same) and see which gets the best CTR & التحويلات.
2) My highest reach has been about 1 million. It worked better when they were around 200,000 – 400,000 for testing purposes. Then you can really nail in the demographic once you have a high-ctr. So testing much smaller age groups (5 year chunks) and then even target by cities in that particular country as well. You can see in one of my screenshots the reach was only 5,400, but I had a ton of these.
been playing around with facebook ads for a while without much success but this post convinced me to give it another go targeting countries outside of the U. S. for my eBook. Thanks for the idea!
Don’t forget to be testing your landing-page also. I have some tips coming in an upcoming blog post you might want to wait for, but I noticed some big differences.
You are the best postman 🙂
Great post, Glen – I love nothing more than reading through a small case study like this, it just goes to show the massive potential the web provides us! Much better than the SEO post 😉
Oooooooooooooooh, you didn’t.
Appreciate the comment, Chris. Still need to get back to you (and dozens of people) on that other post. You did misinterpret me by the way, I wasn’t suggesting what you assumed 🙂
This is awesome man! I have spent over $50 on some campaigns with no success but this post motivates me to give it another try.
Best of luck. Make sure you’re tracking and testing and you can’t go too wrong 🙂
I’ve been doing some Fb advertising in the past (when i was surging the warrior forum, glad im done with that) , i made a few bucks, although it wasnt profitable i definitely see the potential.
Are you eligeble to direct traffic through an affiliate link (worked for me in norway a few years back) or do you have to promote your affiliate offer on a landing page??
نعم. For my dating offer I went direct through an affiliate link. Didn’t get flagged or have any issues…
Might depend on what you’re promoting though.
1 word: WOW! What a great insight in the possibilities of FB Ads. I run a few ads myself, but have never looked it them this way; from now on I just cannot ignore the information in this post or I’d be stupid…:-)
Glen, what about conversion tracking with ClickBank / JVZoo sales? I sell a product on JVZoo, but the buyer is not redirected to a hosted page of myself (and I cannot specify it).
With Clickbank it would be fine if for example you’re using the Wishlist plugin like I am, because they get redirected to a registration page after a purchase. You would just put your tracking cookie there.
I’m surprised about that with JVZoo, and it would actually ruin my plans to use them for my next launch which I had. Are you absolutely sure? I’ve bought products there and sure I’m 99% sure I didn’t just get the download direct from the JVZoo page…
In JVZoo there is an option to specify a Download Page as Delivery Method (which I have not set initially), so you are right that you can redirect a buyer to your own page…
I wondering what you were talking about above, because you can use your own download page. You can go in and edit the setup if you want to add your own sales confirmation page. It is a good idea to make it a registration page for customers to make a list of your customers, and you can put the Fb conversion pixel on that page.
I like controlling the process myself instead and I think customers can get the product much faster that way.
Glen, great post. In regards to JVZoo, I found the setup very easy and they continue to improve the system and you get all the control you want to how and where the product is delivered.
Great post Glen!
I love the bit about the Place Order not working! I told my wife the exact same thing. How can FB allow this to happen with their number #1 revenue stream.
Absolutely crazy . Must be too many people in the company that this stuff just doesn’t go up the rankings. Wonder if they’ll ever notice?
this just F*cking awesome case study. loved it! 🙂 Can u please elaborate that will this work with the clickbank?? :O.
If you have something to promote, I don’t see why not. The hardest thing to track is which clicks are actually converting to sales though. I was hoping someone could elaborate in the comments here 🙂
ملصق ممتاز. There are a lot of steps in there to get setup from scratch. If someone decided to get started (or restarted) which path would you recommend for getting profitable quickly? SEO and a blog for affiliate or PPC like this post showed?
PPC has the potential to get you money the quickest, probably, but it also has the potential to drain you of your money the quickest.
Maybe do them both in a sideline? Set up your SEO site. Write some content. Let it ‘age’ a little while running your PPC campaign to an opt-in form on the website. Keep your budget pretty low so you don’t lose your shirt while testing for the first time 🙂
Great post, thank you. I’m just unsure about one detail. Once you are receiving more facebook likes from the facebook ad on your fan page how do you then convert these to product sales?
That was just for cheap testing. I don’t think I made anything from those people (I didn’t try). Just start a new ad campaign promoting something else and pause the test ones…
Okay, so basically, using your internal an page is just to gauge the clickthrough potential of the ad? You get to see if it works with the added bonus that you might receive some likes in said page. Is this correct Glen?
100% correct, yes.
Awesome case study Glen. I’m doing Facebook advertising for about three years and it can be very brutal sometimes when you digg into competitive markets… but on the other hand, it can be so rewardful.
It’s no surprise to get huge ROI’s on fb if you manage to get low clicks, it’s just, the platform is not for every niche. Right now I have a client in one tough niche, and I’m having hard times getting it profitable.
Tried finance, insurance, claims on fb… but games, dating, casino games etc. seems to work best.
Once again, great post man!
meant *low cpc’s 😉 not clicks 😀
Damnit Glen! You keep pulling my attention in other directions!
Awesome post as always, I will definitely be looking into paid traffic in the future thanks to this.
After reading your story, I’m thinking to invest on FB ads. لما لا؟ Thanks for your great sharing, Glen, I’ve learn a lot from this post.
That’s really weird that Google took 15 hours to approve your ads. And at the same time, I think it’s crazy that you just dismissed it immediately. Google Adwords can be quite profitable if managed correctly. And since the intent is more specific and direct when a person is on search, your conversions and profit can also be higher than Facebook.
Definitely haven’t dimissed it – I did mention I would learn more and (and spend more) – and try again. But for the purposes of my one week of spending, FB made the most sense.
Happy to hear any tips you may have 🙂
شكرا على التعليق!
Based on what I saw from your screenshot, here’s a few tips for the next round you try with Adwords:
Completely ignore and turn off Google Display until you have a handle on just Search. In fact, also turn off the Search partners, just focus on pure Google search.
DO NOT add any (and I’ll say this again) ANY broad match keywords. Add exact, phrase, or modified broad match keywords. Keep it uber tight. And focus on clear intent.
new reader here. terrific post!!
Pashmina – in your opinion…
(1) what’s the best free (and comprehensive) Adwords guide available?
(2) what’s the best Adwords book available for purchase?
thank you both, and also to everyone else for the great comments!!
Thank you GLEN For sharing you review and the tips you used. thats a great job by you.
Another great study. Thanks for delivering the goods and the words of caution too. Anyone can set it up, but it takes some careful deliberation and testing to be successful. There’s a kind of natural selection here too – most folks are gonna be charging into CB or dating programs grabbing links and clogging up markets. But I think the much smarter path for long term success is in seeing the potential of creating and marketing your own products via this method. 😉
Thanks for the case study Glenn, really enjoyed reading it.
When you say you’re converting users to an email signup, does that mean you’re sending them to an email signup page? And if that’s the case, don’t you also need to split-test the design of the email sign-up page in addition to the advertising campaign?
أنت & # 8217؛ مرحبا جدا.
Yes an yes. More on that in my next blog post coming on Monday 🙂
شكرا على التعليق!
You know what ? This would be inspiring even if you had lost money, because it’s so cool to see successful people trying their hand at something totally new.
You are like IM’s Richard Branson.
No, seriously, your case studies are consistently eye opening. No one even begins to compete with Viperchill on that front.
I tried Adwords for a bit but their rules changed and my landing pages got rejected. I seems like FB give you much more freedom on what you can do.
I’m already planning a campaign based on this post.
شكرا لك الأصدقاء. So surprised I made a profit so fast myself.
حظا طيبا وفقك الله. I’m here if you need me 🙂
Fantastic case study, Glen! I had a question for you – what type(s) of Facebook ads were you buying? Did you stick only with the small sidebar ads or have you tried newsfeed ads? It seems like the newsfeed ads would be more prominent and they also show up for mobile users.
Thanks Dustin! Long time since we’ve had a chat 🙂
Yep, purely the sidebar. I purposefully didn’t make my images big enough to qualify for the news feed. Thought it might mess with my results.
Yet another thing I can test. Gotta love it 🙂
I’ve heard that newsfeed ads actually perform much better in terms of engagement and CTR – and I know anecdotally that they do demand more of my attention.
Look forward to seeing your results comparing the two…
I’ve read this a couple times too!
Again another golden post, thanks for all your interesting case studies.
Are you still in Thailand?
Let me know if you plan to come back to Phuket, I’m living there and I would love to share a couple of beers with you 😉
I’ll be back in October. Will let you know 🙂
Great, I’m currently applying your backlink strategy, my biz should be on fire in Oct 🙂
Then don’t forget to stop at Koh Samui too, haha 🙂
I very enjoy reading your articles and trying some of the methods. I’ve been in the MFA industry for a while and enjoy trying all the new ventures out there.
Great case study.
RE: tracking conversions from specific ads, depends which CPA network you’re using (Peerfly is pretty useful at doing this) but you should be able to set up subids… so for example you can create different URLs for each ad, with the? s=yellow-image query string or whatever.
Then in your reporting you’ll be able to see which subid (ad) is converting and returning you the most commission.
I think that’s what you were getting at with the question but I did scribble down this answer mid-read so I can’t be sure 🙂
Exactly what I’m talking about.
Thanks Liam, might have just been the limitations of what I was promoting.
The advice is much appreciated.
Nice post Glen, I am a member of STM also, you are right, some great case studies on there. I wish you all the best on Facebook, especially with dating as you say it is really congested, compounded by the fact that FB don’t like affiliates, and also have banned lots of accounts of affiliates who promoting dating, so get used to having a couple on the go, and invest in a decent cloaker. however If you have the extraordinary Mr Green on your side, you should simply cruise it… Good luck man… Also look out for Maynzie on there too he is awesome. are you going by your viperchill handle on there? see you in there sometime!
Appreciate the advice. Got Mr. Green on Skype but we talk about everything but marketing 😉
Will reveal myself on that thread about this post.
Silly question… when you run an ad on Facebook, does the ad show that your user/username ran it? In other words… I want to dabble with Facebook ads, but currently I only have a personal account on Facebook and I don’t necessarily want friends to see that I am running ads. Google lets you hide behind the veil. Same with Facebook?
كلا. Just make sure you uncheck the social checkbox. I was also paranoid about this 🙂
The best guide for Facebook marketing I have seen sofar. Thank u for giving me great insight.
Regarding tools/services, I’ve always heard good things about whatrunswhere/ although I haven’t tested it myself.
Aloha, Stackman from STM here!
Targeting tight Facebook groups with the right demographics & psychographics with a unique offer that matches can lead to a very stable longterm campaign. The hard part is finding that magic combo in an area that isn’t overcrowded, but it looks like you’ve done just that!
If anyone has any questions, hit up myself, Mr Green or Captain Viper and we’ll be glad to answer/help out!
Hey Stack, I can’t seem to pay with my cc? It says do not honor? It’s a debit visa, but it works in other purchases I have online.
Awesome post as always Glen, thanks! Been looking for an “out” from SEO for a while. I’ve known a lot of guys doing AM on PPC, but I guess was never really into it, but am starting to really change my mind…!!
Might be time to sign up to Stack That Money as well. I stumbled across it a while back, but wrote it off as a fake site….guess I’ll be backtracking on that now…!
Thanks, thanks, thanks.
These posts are wornderfulL. I think you have saved me some or “a lot” of bucks with these insights.
أنت & # 8217؛ مرحبا جدا.
This has just given me the motivation to go ahead and just try out PPc for a few of my campaigns.
I figure one of the best advantages of being on STM is that you get approvals real fast from CPA companies if I am not wrong.
Really good post!
I signed up to a few networks over a week ago – which I’m still awaiting a reply from – without mentioning the site.
As soon as I spoke to a few guys on the forum who knew I was a member, they helped fast track the process.
ملصق ممتاز. Would love to have some nice cash flowing in like that, seemed like a dream trying to do it consistently. Looking forward to checking out more of your advice, enjoying the posts!
ملصق ممتاز. I like your reference to providing quality content to your audience consistently and not rehashed information.
I actually ‘started’ with you (reading from CL) in 2018 and then went through around 10K of loss while I experimented and learned for about a year. Mainly with site building / adsense / Clickbank, etc.
Now I make a living consulting and providing SEO to local and national clients. Cool.
So forgive me if I missed it, but did you talk about whether you can direct link to any CPA or affiliate offer from FB ads? I know Google and other platforms have restrictions. Some don’t allow certain networks. Some don’t allow affiliate offers. Some don’t allow pages that immediately begin to play a video when you land on them.
I understand and agree with the list building aspect, but I’m curious about FB restrictions for the destination page.
Yes, I did for the dating offer 🙂
I can’t help but think that this is a cleverly disguised post to get people to sign up to the stack that money forums. It reads that way. Can you let us know what cut you are getting for the number of sign ups this generates for them? I understand that you said (non aff) link, but there are other ways to track it. I think it would be good on your part to be transparent here. شكر.
I started planning the case study before I had even even heard of Stack That Money. I was hoping LINE on iPhone had a search function, so you can see me talking to my friends about it.
I do hope those with a budget sign up, because it’s going to cut their learning curve massively.
You’re welcome to email them and ask, I’m not sure how it’s relevant to the post at all. I have displayed affiliate incomes here only in one ‘monthly report’ and a few posts here and there. I don’t agree with the angle of “look guys, this is how much money you’re making me”.
Great article Glen.
I have been dabbling in this myself over the last month (through Peerfly). Have not found a profitable campaign as yet – I think I’ve just been unlucky.
I tried some cheaper traffic sources such as 7Search but the traffic from Facebook is much better. I think the industry is very competitive but if you can find a good campaign, you can scale it up.
Hope you keep seeing good results like this. I have pushed traffic to FB pages in the past as I felt I would get a better return long term, however I like the quick results you can get from a direct campaign.
Thanks Kevin, I hope so!
Thanks Viperchill for this complete course ! I love to learn from a real pro showing how to do all the things and not buying these reharshed tutorials from supposed gurus.
شكرا جزيلا. I am printing your post to learn at my pace 😀
Best of luck Bernard!
There is a ton of cash to be made from PPC when you know what your doing. It all boils down to testing, testing, testing.
If you continue with FB ads you gotta try the power editor out. There are some sick options in there that aren’t available in the normal interface.
There is an option to target ads in the newsfeed instead of the sidebar which is amazing. Mobile ads in the newsfeed get some crazy CTR’s. 2-3% CTR on these ads aren’t uncommon.
I actually see the News feed option when I’m not using the Power Editor. Unless I’m being stupid and confusing it for something else.
The only reason I don’t like the Power Editor as I couldn’t get the duplicate ads button to work for me…I was using Chrome as well.
Fantastic post my friend! So inspiring and motivational! I can’t wait for your next post on Monday!
Just to re-cap and to make sure I have a decent understanding, I just want to double check with you.
So you tested a few different things.. You setup an AD to send someone directly to your e-mail opt in list where you would work up to the product offer. You also tested sending people to a Faceboook page to get likes.. Then you also tested sending people directly to the product sales page with the “buy now” زر. هل هذا صحيح؟
So a person could research a niche product, identify the demographics and age group they wanted to target, get the affiliate link from let’s say Click Bank, and create an AD, sending people directly to that Click Bank product’s sales page.. Correct?
I’m just wanting to make sure I have a clear understanding of the “plan of attack” so I can make sure I’m on the right path when I give this a shot.
Thanks again for the awesome content!
Someone below you commented that Clickbank links are banned, but I have no idea how true that is. Doesn’t make sense to me since I made sales pages which would get approved on Clickbank and didn’t have any issues.
I see people promoting Clickbank products on Adwords and definitely doesn’t look like they’re trying to fly under any radar.
The answer is yes to all of your questions. The squeeze page and Facebook page are totally optional, I just did it to test my audience cheaper than wasting traffic / money 🙂
Clickbank with cloaked links works fine..
By far the most useful post for me so far on Viperchill! I’m still not sure where in the post you make almost a $1000 profit though…
1) Doesn’t Facebook and/or Google have bans against promoting a direct clickbank sales page or pages of the sort?
2) I know on Google they have a duplicate ad serving issue, where two people cannot be advertising the same URL at the same time.
3) Won’t that dating niche be saturated pretty soon?
Thanks for all you do,
بفضل & # 8230؛ (Dating and the software — I reveal the figures further up)
1. Google and Facebook both promoted my ads direct to a sales page. They’re not your typical Clickbank style landing pages. More on this in the next post.
2. I’m not sure what this means? I only have one Adwords account…
3. If you think like that, then yes. I remember people saying it 3 years ago. There’s a billion active users on Facebook right now. Everyone in the world – mostly – wants a partner 🙂
In theory, you can promote the same url with a different adwords account, but its against adwords policies.
I have, in fact run two different accounts for the same business here in Norway, and i didn’t get penalized for it, probably because our clients are spending such a huge amount advertising, that google allows us to.
Two great posts in the same week! You’re killing it!
I love the PPC series and I’m willing to try it. I have 2 questions regarding two your article.
1. For the campaign to the persons who like Apple in Spain, your campaign was in Spanish or English?
2. If it’s in Spanish, were you still able to find good CPA/CPL affiliates?
That’s something i’m very interested off because I’ve got a great Facebook audience (more than 10 million fans, not bots), and most of it is coming from Mexico, Spain and Argentina.
I’d be really interested on getting more interesting CPA/CPL programs and perhaps stop using Google Adsense as my main income for those at the moment.
Thanks for another great post.
1. Sorry, I didn’t do this, it was just an example showing people what demographics mean.
2. I have friends who target ads for the spanish market. For dating it is HUGE.
Amazing post as usual. Its always amazing reading your stuff. I need your co-operation and help for my blog. Please check it out and kindly mail me. I have build content and now in the mid of river:) I believe you can help me getting out of this mess…
Define your ideal target visitor. Right now it seems like you’re just focused on StumbleUpon or search traffic?
yes you are right. I am just trying to get more maturity:) anyways really thank you so much for visiting my website honor for me truly.
I feel pretty good about PPC, but got nowhere on Facebook. Need to take another look — thanks Glen. Can hardly wait for the next post; في صحتك!
Hey quick question….I’ve done FB ads in the past but I linked directly to my website URL and my conversions were extremely low.
You recommend setting up a fan page and sending likes to it?
Also, once you get the likes is that when you start promoting your squeeze pages as posts on the page correct?
If this is how you do it I’ll take action on it now. I was tired of wasting $20 bucks for like 1 optin (though my squeeze pages are a little unique).
Anyways, I’d love a reply back. شكر!
Just replied on Twitter. Nope they’re different campaigns. Pause the squeeze page and then start the new campaign.
Make sure you’re split-testing your squeeze page. One change could have made that $10 for 1, then $5 for 1 and so on.
Ha way cannie laad.
It is rare that I am up at 2:00am reading blog posts, but your email caught my eye, especially as I am looking into PPC as a way of bringing in some extra cash.
I particularly resonated with your idea that any cash that you put into your initial campaigns is an “investment in your learning”
I guess that we can allocate those funds as R & D and not Cost of Sale.
This is a mindset that I think is very important for any one testing out this medium.
You need to be prepared to see little or no immediate financial gain for your efforts (unless you have the letters V and C in your handle) and that any money you are spending is:
a: within your budget and will not leave your family out on the streets.
b: to be used for the longer term gain, once you figure out a winning strategy.
This certainly helps me not to become frustrated when my initial tests into different markets and PPC channels do not yield an immediate profit.
Nice one and good luck.
Glad it inspired you somewhat. Best of luck if you do give the “darkside” a try!
Glen, strikes me that since Jen and I met at a speed date then ended up married I should create a dating info product to sell 🙂 Or at least I’m well qualified to write compelling sales copy from personal experience to promote an affiliate product.
Also I need to consider using Facebook ads ( even though I detest FB for some reason – I need to get past my personal opinion ) . We do run a business that lends itself well to FB so worth a punt.
Excellent stuff from you as usual. yours is one of only two blogs I bother to read these days.
Great story, Adam. Definitely sounds like something you should try.
Appreciate the feedback, and let me know how you get on!
Will let you know for sure Glen, thanks for responding to my comment.
Hi Glen, nice case study. Important question though, did you send that Facebook ad traffic (when you got 73 subscribers) to a out and out squeeze page? Or was it to a page with a bit more on it to get your ad approved?
And did you go with the normal ‘add your details to get your freebie’ thing?
I’ve only ever tried building a FB page with FB advertising, want to start list building with it too. Thanks in advance for your answer.
Yep, direct to a squeeze purely designed to collect emails.
Been waiting for this post for a while to gather some of your “Newbie” insight towards PPC before venturing in and giving it a go my self.
Will use this post as a Guideline now.
I’ve always liked Facebook PPC more too, I remember budgeting $150 for an education niche website and managed to get an extra 8000 likes to the page. The education niche was job listings so it was quite easy to get people lured in due to this evergreen niche.
Good luck buddy!
Hey Glen, this is awesome.
I’ve been doing a bit of lead generation using FB ads for a while now. I was pretty happy to have gotten my cost-per-email down below 50c but you’re killing it at 20c man!
My personal experience over the past year or so is that sidebar ads are awesome for getting cheap page likes, because you can just say something like “Do you like xyz?” in your copy, and then have an arrow in your image pointing to the Like button under the ad…
When I started using FB for email lead generation, I switched to news feed ads, mainly because my first couple of sidebar ads promoting an optin page tanked and I accidentally got some good results by forgetting to un-tick the news feed ad option…
The CPM on newsfeed ads is a lot higher ($5 – $15 CPM) but you get decent CTR’s (5% and up)
Anyway, given your test results, I’m gonna give these sidebar ads another crack as it looks like I just didn’t test them enough when promo’ing an opt-in page.
Thanks for putting this together mate.
P. S If you have any ideas on how to monetize a Black Ops 2 fan page with 30k fans that doesn’t involve spamming links to crappy clickbank game guides or amazon affiliate links then I’m all ears LOL – Like I said, I got good at cheap page likes a while ago – but unfortunately I wasn’t thinking about monetization at the time.
Ironic, since given your post, I now want to test out news feed ads 😉
Hopefully in a month or two when I have more time.
Best of luck with your testing and you’re very welcome!
There are some reports that ctr in fb has dropped during the summer months.
You have not found this to be the case?
Also, I believe that Facebook takes longer to approve Ads that are submitted over the weekend.
I guess it depends when summer is in the country you’re promoting. يمكن & # 8217؛ s ممكن. Don’t forget I was targeting older people as well.
You can see the dates in my screenshots of when I ran the ads 🙂
Thanks for sharing Glen, you are internet expert.
I started to use more Facebook last month, and had the same insight, how Facebook is becoming more and more easy to operate campaigns and with a better control and minor costs than Google.
Hopefully one day when I grow up 😉
أنت & # 8217؛ مرحبا جدا. Thanks for reading the site!
Probably a stupid question, but if I want to start building 6+ figure months, would PPC or SEO be better?
Which one is the faster route?
I answered a question similar to this a few steps up 🙂
“Glen Allsopp” & # 8211؛ Some say he sleeps with one eye open and types 200 words a minute whilst testing 3 new strategies for making money online. All we know is he shares some really cool info with his subscribers. 😉
Cheers for the detailed case study Glen. وإنني أتطلع إلى قراءة أكثر.
I own my own software too and I would like to experiment with Facebook Ads.
I suspect a reason for your success is partly due to the niche you target, but also the way you try to convert people on the landing page.
Do you have any tips to help my landing page convert facebook users better?
More on that coming in the next post, Arthur 🙂
My landing page is pretty awesome, I have to admit.
Had a quick read of this, nice over view, I seem to be reading your blog all the time now.
I don’t run enough traffic like I should via PPC, really need to get back into it and promote some offers.
So basically you had an EDM list which you uploaded to Facebook and ran Advertising based off the EDM list…
Nope, just did what I did in the post.
Nothing about using my own list…
Glen I love ALL your posts, but this one in particular seems special. I think you’ve just given people a very effective strategy for making money online that is really working right now!!
This feels like a stupid question but I need to ask:
do you direct your PPC traffic to your own custom landing page or directly to the affiliates offer page?
I’m excited to drop a few dollars and try out these techniques. If only because I love watching stats tick over!
سعيد كنت أحب ذلك 🙂
I did both. One to my own product (my landing page) and one directly to an affiliate offer.
awesome post! I was unsure about facebook AD but you just cleared any doubt.
Regarding the product/affiliate: which was the most successful?
have a great day!
Another great post glen… We will probably have to wait until Facebook launch their own browser before all of their code starts to work correctly 😉 did u get my email btw? J.
I’ve been looking to scale up on facebook ever since I started promoting a page and getting likes from UK, Aus, Can and US for 5 cents (not worth promoting it in other countries as engagement is low). I then monetized my page with a few post ads and managed to get 200% ROI from one of them. So have been looking for quality info ever since, and voila your article pops up in the email.
Great post and thanks for the link to STM, have just joined and it will hopefully take marketing on FB to another level.
Good luck Steven,
Awesome to see you’re still active online 🙂
All I can say is sik post Glen.
Some good gold nuggets in there.
Incidentally, I thought I would mention before I forget. Facebook does re-targeting from your website, therefore visitors to your site can be followed over to facebook displaying your ads as they move around.
A big player in the UK banking sector has seen some exceptionally CTR and conversion for revenue with this method. I guess if you are sending them to Facebook page from Ads, then to your website, it maybe worth capturing those that drop from your site and re-target them with a more specific ad.
After your last two posts it seems that you’re making the transition from SEO to paid traffic… does this mean Viperchill is going to be all about paid traffic now? 🙁
1 post out of 110. Don’t worry 😉
I for one, would love more paid traffic stuff! Glen I have read you for awhile now and love your approach and ability to explain things in such a detailed way, but I just have hardly any interest in SEO as opposed to paid traffic, which is where the really really big people online are making MASSIVE incomes.
So I love reading your stuff because of your approach and style and insights, which is why I personally am really rooting for you to do more about what I am actively trying to get better at: PPC and paid traffic. Just had to throw my vote in here!
مادة كبيرة. I’ve threw up a few things to test after reading your post because paid ads is something I would eventually like to get into. I can’t wait for the next article on Monday.
Are you going to test out integrating an opt-in form into Facebook? I did that with Lead Pages because I heard you get cheaper clicks since it’s still on Facebook you’re sending people. If you’ve not tested it yet your ROI could be even higher.
I’ve also started testing a few things from Backlinks XXX in the last few days. Rankings have increased a few places, but looking forward to what happens in the next few weeks.
استمروا في العمل العظيم.
This article is great and sounds interesting, but after i read the whole article I still have no clue how to start. so you have to have an Facebook fan page and a product to sell to do what the article says? Is there any newbie article on this topic? I want to learn!
I created two ads and they were approved. They are set as active, but they are not getting any impressions? I even placed my bid higher then the FB suggested bid.
Have you encountered this before?
I also checked under my billing account to ensure I do NOT have a daily spend cap on.
Just curious if you’ve seen or heard this happening before?
Thanks for the awesome content my friend!
Hiw long did u wait?
They now have some impressions.. I suppose it just took a while for them to get going 🙂
Facebook AD data is real-time, correct?
When’s your next blog post coming out? I can’t wait to see it! You’ve got me soo fired up to give this a shot!
I’m pleased to say… I made my first sale.
Looking forward to your next post!
Will definately be giving Social Ad Ninja a go. I love SpyFu for AdWords competitor intelligence but had no idea such a thing existed for Facebook ads. شكرا على الاكرامية.
I started in May with Adwords but have always wanted to give Facebook a try also so this is a great little starter guide with actionable tips.
And your next post will be about landing pages? That is GREAT! It’s probably my weakest skill so far. Definitely need to work on it so Im excited to see what you have for us.
Love the value in this post!
When you are selling a product as an affiliate are you getting people to click through to your own sales page or sending them straight to the dating site using your affiliate url?
Interesting post on PPC. I have tried Adwords on a few occasions and like most lost my capital fairly quickly. Facebook does look like an interesting alternative, but I think the key is the opt-in form.
Glen, thanks for the info… has me thinking about PPC again.
One thing I never got with this PPC stuff is – do you need your own website for it to work effectively or do you drive the people directly to the offer page?
For dating, I drove people directly to the offer.
It’s a good idea to know how to set up a site though, yeah.
Hi Glen thanks for the post its really interesting. This might sound like a really silly question but the Facebook account that sets up the adverts does that have to have a connection to the theme of the things you’re advertising? If you’re directing people to affiliate dating sites does yours have to be a dating site also? and are you better to focus on a niche of dating?
looking forward to the landing page info.
Not totally sure I follow you, Martin. The facebook account doesn’t have to have anything to do with dating. I’m not sure how it could have?
Or if I misunderstood, you also couldn’t just promote a marketing ad to a marketing page and then hope for people to join a dating site. Sorry if I didn’t quite get you…
Great post Glen, you also recommended ‘Stack That Money’ forum in your post, I had a look at their signup page and dithered about if I should join up or not, but finally signed up. I have been darting all around the internet picking up small affiliate tidbits here and there, but wow ‘Stack That Money’ forum really is full of great affiliate advice and experience from those making the dollars … that one link in this blog has finally put me onto some no-nonsense affiliate information, and well worth every dollar of the subscription, I have been reading the ‘Stack That Money’ forum solid all weekend, thanks Glen!
Even just one of the threads I read on there today was incredible. أحبها.
Glad you think so too!
Amazing case study Glen. Its very comprehensive and has tons of powerful insight. I’ve noticed that adding a red margin on images can help with more clicks too. Not to mention showing some skin also increases the CTR.
Hi Glen, love the case study. I’ve been using Prosper 202 for a few years now for PPC tracking, but I’ve still never ventured in to Facebook ads to a great extent.
Check out this video in regards to being able to track your PPC campaigns using the Facebook Conversion Pixel (youtube/watch? v=IjPtjQQt3fo), Prosper 202 allows you to take the conversion pixel and run it through the software, which then creates a tracking pixel you can submit to your network.
Prosper 202 is a pain in the arse to begin with but after a couple of days it becomes second nature.
One thing I’m curious about with you scaling up your CPA efforts on Facebook is the issue of accounts being banned and redirects/cloaking. As far as I’m aware, Facebook can be pretty ruthless with denying ads for affiliate offers. Are you going to have backup accounts on standby?
The solution seems to be cloaking the affiliate link but if you get caught doing that I think it’s pretty much a guaranteed ban. As I said I’ve never got serious with Facebook ads but this is just what I’ve been reading, be good to see how you fair in your next case study after having ran some traffic. Best of luck!
It’s taken me a while to get round to reading this because I’ve never really dabbled in ppc. But I’m really glad I did read it. There’s something about Glen that gets me interested in whatever he’s writing about.
I’ve also bumped into someone here who seemed to be doing very well through high volume banner ads on high traffic sites – also in the dating niche. He’d been round the internet block for 10 years and tried everything and gravitated towards ppc and ads. There must be something in it.
Hah, thanks for commenting Rob!
Fascinating stuff here, which has prompted me to dip my toe into the Facebook advertising waters.
I ran into an interesting scenario, though: I have two ads running under the same campaign, with the exact same targeting, headline & text, the only difference is the photo being used. One, however, has a suggested CPC bid of $0.36-0.78, while the other one has a suggested range of $0.83-1.81.
How does that make any sense? I wonder if the sequence in which targeting criteria were selected might have made an impact, but I didn’t keep track of that at the time. It just seems very odd…
Yeah I noticed that also. Not sure why to be honest, even the demographic changes slightly.
Glen , congratulations on your success ! I have some quick questions if it is OK to ask !
Just to clarify – don’t need your Niche or Offer !
1. As I’ve read you were using a Software of yours which you promoted , but it didn’t get clear enough for me this – Do you send the traffic to a Landing Page and collect email subscribers and from there use your Thank You Page as the Money Landing Page or you send the traffic to a Direct Offer Page , which you already own and wait for conversions ?
2. What works best for you CPM or CPC ?
Thanks and keep up the good work !
1. Make sure you read the post again. I sent them direct to a landing page which sold the product. I also tested sending to a landing page which collects emails and later sells the product. The former worked the best for me.
2. I actually use the “optimize for conversions’ option when I am doing conversion tracking. Otherwise, CPC for me :)|
I hope that helps!
Helped a lot ! شكرًا لك مرة أخرى !
Why did you target another country instead of the usa? Is it cheaper to bid?
I am from the Netherlands and was thinking to run a test and send people directly to one of the bestselling affiliate offer here, but how can I track if it’s profititable? The problem is people can also sign up for an emaillist and buy the product many months later so how can I track?
It’s not my product but it pays 50%.
Really looking forward to your post this year. I don’t have a job and want to earn enough by the end of the year so I really want to give it a shot, sounds promising. ثابر على العمل الجيد!
However, every time I try Facebook ads my CTR is appalling. I’ll keep working at it, but it can be frustrating.
Tighten your targeting and focus on better pictures.
I’ve been trying different pictures based on your recommendations and got improved results, but not where they should be.
I find targeting difficult in weight loss niche. Gender and age is fine, but interests is more difficult since being overweight touches every corner of life.
I signed up to Social Ad Ninja and I’ve found it very enlightening. I’ll also be diving into STM (both on your recommendation).
ملاحظة your experience with pushing for emails vs sales is very interesting, too. I appreciate all the help, Glen. It’s not falling on deaf ears.
Congrats Glen on your early success with FB.
Looking at your CTRs, I thought you must be running ads in the sidebar and the newsfeed. I see from the comments that you are ONLY running ads in the sidebar… Which makes those some great CTRs for FB. Clearly your testing strat is working.
I run paid traffic campaigns for clients but after reading this am tempted to try my hand at affiliate marketing.
A piece of advice for you: in my split testing across 5 different clients spending up to $5k per month each on FB, I have found that Newsfeed ONLY ads perform the best. The CPM is more expensive but the massive CTRs (1-3%) bring the equivalent CPC way down. I find cost per engagement and cost per conversion are both cheaper with newsfeed only.
Also, learn to use power editor. It’s the only way to do some things, like newsfeed targeting and “dark posts”. Learning power editor will put extra money in your pocket, I promise.
Thanks for the STM tip. I’m going to check that out and hopefully see you in there!
Drop me an email sometime if you ever want some more tips gleaned from 5 years of working with Facebook clients…
Appreciate the tips, Daryl!
You definitely seem to have a good grasp on things. Pretty amazed you haven’t been profiting from it yourself (besides client work)
See you over there, and thanks again 🙂
Nice post Glen, got me really inspired! Gonna try this out soon.
No shit! This is the best Facebook marketing post I’ve ever read! I’m totally motivating to give PPC any try. Honestly I used to make a profit from Adwords, but I hate Google for eating too much of our pie, making our work harder with lesser profits. Since then, I decided to shut down all my PPC campaigns and focus on SEO.
Now you’ve relighted my fire once more. Pls share what you have achieved in near future. FB is here to stay!
A little while ago I used my $50 free Facebook ad credits that I got from signing up for a hosting account at GoDaddy.
I put them to use to promote my Facebook page and to increase likes and was very surprised how well it performed and how targeted you can run your ads.
Do you send the Facebook ads traffic to a landing page within Facebook or a completely different domain outside of facebook?
Both. Please read the post 🙂
ملصق ممتاز. Near the top, you said:
“I discovered a few years ago now that you could get very cheap Facebook clicks ($0.01 each) by directing traffic internally to your own Facebook fan page. This didn’t actually turn out to be the case exactly…”
Don’t think you ever really explained this (or if you did, I didn’t catch it). Is this still the case? Is there any trick to setting it up? I just created an ad optimized for click-throughs to my FB page, but FB is suggesting a bid between $.26 and $.52. Any thoughts? شكر!
Get the ID’s of people who like pages similar to yours. Facebook used to have this built-in, but now you have to use external tools 🙂
What external tools are you talking about?
Social Fox and Facebook Sniper come to mind. There are some other tools too. Look for one that uses current open graph search API rather than other methods. This way, you won’t get banned. And always use a throwaway FB account (not your main one) to scrape those UIDs and emails of fans and members of other groups and pages.
glenn. if you don’t mind. what’s your username on stack forum? emailme if you want it kept secret =P.
Already shared it over there 🙂
I am a long time reader of ViperChill, and also a happy customer of Backlinks XXX. Using mainly your guides i’ve built a blog with 5,000-10,000 daily visitors.
This article is right on time as I’ve soon finished my first e-book which I will be selling on my blog, and I think PPC on facebook might work quite well for it.
I do have a question, and I was hoping that maybe you would have time to give me some pointers..
-How can i split-test the title for my e-book before I’ve published it?
-How can i split-test the cover?
Would really appreciate your comment on this, or if you maybe could point me in the right direction for further reading on the subject.
Thanks for everything, and all the best to you.
Great post Glen! 😉
Congrats to your success, wish you luck with this project and can’t wait for another post on FB marketing.
No idea if you’ll see this…but I was one of the people who took the step and got a membership on STM. Man it’s a bit overwhelming with all that info, plus honestly, it kind of scared me seeing all that “cloaking” أمور. Made me paranoid about getting banned on Facebook.
Anyhow, here’s my question: Your main success seems to be the fact that you were super targeted. Can you tell me in steps what your process was in determining that particular country and those particular demographics? I am not asking for the country, or the site, I just want to know your process for elimination. Or will that be covered in the upcoming post?
Pretty random to be honest for the dating niche. The others were because I had products there and knew a little about the audience already.
Here’s one thing I don’t understand:
If i use both Facebook PPC as well as my blog to drive traffic to my landing page (and ultimately, the “thank you for purchasing”-page), how do I track which visitors came from which source?
I mean if i put the Facebook tracking code on the “thank you for purchasing”-page, will it just count those who actually came from Facebook, or will the data get messed up by those that came through other channels?
Yes, only those from Facebook 🙂
Does anyone know why I can’t see most none of my keywords? I tried a lot but coul only get 3!
I saw people targeting fan pages names and doing really well that way, but anytime I aim to put a fan page name, the system does not list it to me =/
Can you rephrase the first question? A screenshot might help.
As for the second, Facebook removed that option last year I think (it’s removed either way). There are ways to get around it though.
I’m getting started in PPC so this is definitely helpful! I’ve noticed myself that Facebook approve ads a lot more quicker than Google. Thanks for the info Glen!
A company run by friends has a website and ranks very well on google. They sell a product that is expensive and definitively not an impulse buying. They’d like to test ads on google but perhaps they’d better try on facebook for a better demographic target…. the only “problem” is that they are not on facebook so the url campaign will point to an external site…. as far I understand this will cost a bit more but the real question is that they don’t have a real land page but product pages with a description of the different products…
should I create a land page specific for the ads?
since they don’t sell the product online, requesting for information or signing to a mailing list is clearly the goal to track….
What an amazing journey this article was! I discovered you through Pat (Flynn) and I can’t believe that I have not known about viperchill all this time.
One question: Let’s say that I have decided on the particular niche that I want to experiment with, but I have no intention in getting the visitors’ emails for future promotion, because some of the most lucrative niches are really far from my interests, so I am not willing to focus on them, I just want to go for the “quick” buck, like you did with the dating in the small country for example. Do I have to make my own landing page? A page that should persuade the visitors to click on my affiliate link (and maybe buy something in the end), or is it ok to use DIRECTLY the url with affiliate link as it was provided by the affiliate company?
Does facebook accept that (i assume yes)? Is it wise to do it? Rock on man!
I did in this case study…
I know a lot of people who use cloaking though so their affiliate links aren’t so easily shown 🙂
Glen, thanks for the answer. One clarification:
I already am a member of cj (commission junction) and like most affiliate networks they require from me to provide them (for approval) with the websites that I’m promoting their campaigns.
Did you just use the cloaked affiliate link in your facebook campaigns without letting the affiliate network know about it? For example, did you use a link like that:
& # 8220؛ glen /dating” = & GT. that redirects to “ whatever /affiliate-id=xxx”
I’m almost certain that affiliate networks don’t like that (promoting directly without building a landing page first). I’m afraid I might lose my account! Did you try that (without letting the network know about it)?
I wonder how I can create my own landing pages for these products (like dating / facebook games / or whatever) that are out of my league. Any tips on that?
Not to long ago I tried using Facebook ads to send people to amazon. co. uk and buy things using their affiliate scheme. It seemed like a great idea but it failed miserably, it’s not easy as it looks. Failing this, I’ve decided to create, launch, write and market an eBook I just hope this doesn’t fail as well. Go too much invested it in it…
How much did you spend? How much testing? For how long?
Can’t tell much from your comment but sounds like you may have given up a little quickly…
Glenn, I’ve tried it again. I started a few ads today and I’m testing them until next Monday. I’m promoting the Amazon Kindle. For testing is a week too long, or should it be shorter. The hardest thing is figuring out the budget…
Glen thanks for emailing me this post. I am trying to learn as much about ppc as I can before I dive into it. I do not know if this was mentioned but if you are just starting with facebook ads their is places to get a $50 Facebook ads voucher just like adwords. Most of you know where to go and grab these for $5.
Glen, if you actually are earning affiliate commissions for people buying a stackthatmoney forum membership through your link, I would be quite disappointed of you not stating that.
Read the post where it says ‘where I go from here’
Do you have a problem with people making money from their websites?
Thanks Glen. Great Stuff!
This is something, I’m glad I came here today, thanks 🙂
This post has so much information and details. You’ve made this your art man.
When is it better to send straight to a landing page rather than a squeeze page?
If you have a brand new product (your own), and it’s about $49.. Would you send FB traffic to a squeeze page rather that a sales letter LP. Go for the email instead of the purchase right away and just market later?
quick question, when you were running your add for opt-ins and not likes, ( you said you got opt-ins at $.17 each) were you sending visitors outside of FB, or to a page tab within fb?
thanks for all the data bro!
Hi, thanks for your post: I liked very much! Sorry for my elementary english… Only 1 question: do you give lessons (video-email) or something like this?!
Let’s say am promoting an affiliate product from CJ or CB. How do I post the conversion tracker on the target website? I do not own the website… btw, all my conversions are tracked by the affiliate network.
in your 2nd Pic (STM forum snapshot) ….. Do you know the owner of 1st thread 😛 . that is my case study LOL 😀
Haha Fun to get Cheap clicks on FB … now that .01 came down to 0.001 😀
anyways now let me read your Case Study 🙂
Hah, that’s super cool.
Good to see you here 🙂
I just listened to you podcast and did some research about STM and facebook ppc campaigns after that. I found that a lot of people are saying that STM was a great ressource in the past but since the 2018 it gets less frequented and that there is not a lot of useful information posted anymore. People claim that the content which is on there is outdated and that its getting harder if not impossible to be successful at facebook ppc campaigns.
What would you say about that? Would you still encourage people to give it a try? Have you been successful with the goals you wanted to achieve with this?
Can you tell us if the STM Forums are still active? The content on the homepage also seems kind of outdated since they are refering to the year 2018.
شكرا مقدما.
Great post, maybe you can share is this method still working for you?
Their squeeze page download link to their 80k pdf guide is also broken. I’ve just given them an email address for nothing. Basic stuff, really, but not working – I won’t be giving them $99 per month for the privilege of sod all.
Glen I have a question. Although my CTR is 10.9% but the problem is I am getting only Likes, Comments and Views. So far there is no conversion. [Total post engagement = 63]
I am advertising one of my facebook page post via “Post Engagement” where I have added a link to the Facebook Tab which redirects users to the landing page. It is a CPL offer but so far the offer has no conversion. [Although the offer is listed under “Highest Converting Offers”]
The question is what option do you use for targeting the landing pages.
1. Direct Linking.
Another question is are you using “Sidebar Ads” or “News Feed” ads.
Hope to get answers to both questions because these are going to have very big impact on the overall campaign and I am really struggling with this.
I am impressed, i am the the ultimate newbie to SEO, to whatever involves making money online… and i am indeed impressed with everything.
Wondering what type of title and ad copy worked the best? Was it problem oriented focus or results oriented?
Are 0.2 cent clicks still possible?
I’ve ran a few FB campaigns based on your strategy and have been getting $0.26-0.46 clicks.
Cant get no $0.15 cent opt-in with that.
I am advertising in the Acne Niche and have a pretty big audience. CTR is 0.254-0.084% I have sent my clicks to an external page.
شكرا لمساعدتك!
This post is really impressive and inspiring. I had a few question.
I tried to subscribe to stackthatmoney/ and got a confirmation mail. I got a link to stackthatmoney/80kguide/ which is a guilde but it gave 404 error. I replied to them but the mail bounced.
My question is – Is stackthatmoney/ still valid. I see that the blog posts are are a year old and the forum page talks about the money made in 2018 on the banner.
Thanks again for sharing this wonderful information.
Yes, it’s still valid! I’ve emailed them about the error 🙂
I would either download the adwords buddy online course to solve the problem you mentioned, they have lots of video instructionals that go over live setups of accounts and whatnot or just work with johns agency, results driven marketing, call them at 888-648-5526 , they give you a free audit of your adwords account if you call in and were really helpful in setting up my bosses company with landing pages.
شكرا على المشاركة. I wrote a relate post about my (zombie?) startup where I’m planning to employ the tactics you’ve highlighted in this post. Thanks for the blueprint! startmake/got-a-zombie-startup-find-out-with-a-marketing-kickstart/
Before a year ago, I tried google adwrd but didnt get good result. Even not a single sale.
But after reading your case study now i will give try to facebook ads.
Great Article .100000000000+++++++ Thanks for gifting us this Amazing Article.
Glad reading your post after I set up my FB ads. yesterday.
I need to stop it before it costs too much.
im really interested in trying this out however i have some questions.
I have been reading and I wanted to know if it is actually allowed to direct from Fb ads to your affiliate link, i have read mixed comments so I wanted get that doubt out of the way.
As well I have been reading about websites such as social ad ninja that promises very helpful insight about which ads are more profitable, I wanted to get some comments about social ad ninja in particular, and as well any advice you could give me to start with my Fb campaigns, like I said I’m new and i thought this would be a good place to start.
Finally since i dont really have a website, how does directing to a landing page influences the final outcome? i was thinking in spending around 20$ and see what happens, everything i have read implies that there is a lot of experimentation in this subject, which i really like.
This was all super interesting to me. A couple questions though, as I am new to PPC and FB advertising.
1.) When signing up for affiliate programs like Clickbank, do I need to have a website? (I do have a website but don’t see why I would need one if I’m just making FB ads for other websites, not my own)
2.) In the article you talked about getting likes for a FB page. Do I need to make a FB page, or do the ads work in such a way that I make the ad and then when users click on it the ad takes them to an external website, where if they do a certain action I get paid?
Thanks so much for this post!
Very awesome ppc study and extremely useful and valuable as I was getting ready to do BOTH Facebook and Bing PPC to test my first product landing pages…Now that I’ve read this I feel so much more prepared.
I have the same question as Manuel:
CAN you use direct affiliate links on FB Ads?
What sort of landing page / squeeze page / sandwich page did you (and stack that money forum peeps) find to be best with FB? If you can, please share! 😀
I sent you an email, but you (and your readers) might want to check out whatrunswhere, which I’ve heard good things about, to discover more ads that are working. I think what I will do is to sign up for ALL of these services for the trial membership and try them each out.
PS: I’d LOVE to hear more PPC updates.
And here’s my BEG-erm-REQUEST:
PLEASE do a Plenty of Fish PPC test. I’ve “heard” so much about it – but all across the board, good to bad, amazing to sucks.
I just know YOU would be able to tackle it, break it down, and find the ways to make it work and explain it.
SocialAdNinja is now “closed”! Any recommendations for alternative FB spy tools, Glen?
I found a pretty current Facebook ads benchmarks here: salesforcemarketingcloud/wp-content/uploads/2018/06/The-Facebook-Ads-Benchmark-Report. pdf , which means dating would be the industry sector with the worst Facebook ad’s CTR of 0,027%. Would you comment / explain this fantastic gap between your dating ad CTR of 0,2-0,6% and 0,027% from benchmarks?
I think the answer is obvious: It depends on too many factors.
No idea where they get their data (don’t have time to read a PDF right now) but I assume that’s an AVERAGE they found, meaning some people get much higher.
Will this still work at this time? I listened to the podcast for this article and I am looking to try my had at FB ads but I need to know if you are still having the great results or if times have changed with updates or improvements? Can you share with us how things are going now compared to when you posted this article / podcast? Thanks and love the podcasts.
Hey great case study! iv been thinking of starting fb ads to get clients! think il try doing what you done aswell to earn aff commissions!
Hey Glen, was just reviewing this epic post as I branch out into my own FB ad experiments. Just a couple questions:
1. Did you ever do a follow up post to this? I wasn’t subscribed to your podcast this time last year so sorry if I missed it. I’d love to see what you did when you went back to some of these.
2. I read a couple months after you published this FB cracked down on dating affiliates. Did you experience this when you followed up?
I know you’re super busy with your webinars now and growing your business, but my curiosity is killing me.
Good website! أنا حقا أحب كيف أنه من السهل على عيني والبيانات مكتوبة بشكل جيد. I’m wondering how I could be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! أتمنى لك يوماً عظيماً! ebgdadageedc.
Thank you so much Mr. Glen! I really appreciate your case study and your SEO Income Report. شكرا لكم.
Is it advisable to try to do PPC advertising via facebook for affiliate links? Is this technique frowned upon? Do you have any resources available that list companies who are willing to pay per lead?
I’ve just found you from your podcast! My ODC of beginning podcasts from the start lead me to your amazing episode on PPC with Facebook. I didn’t realise the date of this episode until you mentioned it so I was wondering whether you are you still using/recommending this strategy today?
Thanks, you’ve got yourself a new name on your mailing list.
I still buy ads on Facebook daily, yes. These days I’m promoting a physical store so it is harder to judge effectiveness though.
Hey Glen! Long time reader, first time commenter here. Congrats on all of your success!
I don’t know if you’re still on the Great Google Adventure or not, but a book I’ve read as I prep for my AdWords campaigns is called “Advanced Google AdWords” by Brad Geddes. It’s a hell of a long read (about 700 textbook pages essentially) but INCREDIBLY in-depth and helpful for understanding all of the different targeting tools and extensions at your fingertips within the AdWords platform. It covers Search, Display, tracking, , reporting, and so much more in great detail. I know the traffic is more expensive there than many other networks, but of course scaling possibilities are almost endless once you find the sweet spot.
Anyways, I thought I’d throw that out there in case you wanted to check it out. The digital copy is under $25 and worth every penny – just make sure you buy the most recent edition (3rd as I’m writing this) if you decide to invest in it. Best of luck and thank you for all that you do for the internet marketing community!
Sounds perfect for what I’m working on, Ian. Thank you…I’ll definitely check it out!
I emailed stackthatmoney and asked if I’m a newbie should I be looking at cpa marketing. They said I needed to start with at least a couple thousand dollars to get started in cpa. I thought maybe I needed a couple hundred dollars to do testing offers. And I know I need a hosting account etc, but I didnt think I would need a few grand to get started that shocked me. هل هذا صحيح؟
I would listen to what they suggest 🙂
Thank you so much for your post.
but I want to know where to paste the facebook conversion link on my facebook fan page.
I’m actually running affiliate for registration and add to cart.
PPC campaigns are awesome, this was a very interesting post!
I think, you can’t just say “Goodbye Google, Hello Facebook” ,… like that for sure 🙂
Yeah, you can… but it is in your individual case/example discussed here.
I know guys netted hundreds and even thousands of dollars with Google Adwords and Affiliate, nowadays !!
It’s up to the Niche and the product, too! ( just my humble opinion)
i did myselfe some Facbook Ads but I am dissapointed 🙁
I have created one of the best online products FX-Avatar (an automated Trading Software) which.
realy works and gives the people who invest a return between 8% and 15% a MONTH!
i do a lot of personal advertising on my facebook profil ( https://facebook/tkaia ) and this workes the best!
cause it´s perosnal-you can see a lot of pictures – me traveling the world – cause the Software makes good money!
Now I want to get bigger and I thought I can do Facebook Ads, Adwords, bing advertisng, but non of them work for me…I spend US$ 4.000,- on ads and have not got one client.
Is ther someone here who can help me to make a better online campaigne?
this is awesome post man. I am not doing good with Adwords, but after reading this post I am hoping that I too can do well there..
Thanks for this amazing post. I know that when I start your posts, they’re not a quick read and I better clear the diary!
The one thing I’d like you to clarify, is if you are doing ads to an existing page or a product now. (I know you mentioned a sale page here, but in another more recent post, you focused your ads on the fan page, and said that was better)
Would love to hear an update on this if possible!
What an amazing and comprehensive case study mate. Applause.
Thanks again Glen, another awesome read. My PPC skills are seriously lacking, I’ve learned a lot from your article bud.
Amazing material, it opened my eyes and gave me new expectations!
ملصق ممتاز. I really liked it but curious to know how to start it .
Do you have any post where i can learn how to start affiliate business using PPC?
or any reference to learn step by step guide.
I am new to this business.
Thank you Sir for this wonderful post.
Enjoy this post? Please leave a comment below.
منشورات شائعة.
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How To Create High Converting Landing Pages in 2017.
Updated: November 27, 2017 Brent Dunn.
If you’re an performance marketer in 2017 and don’t know how to make a landing page…..
…then your chances of seeing a successful campaign are very slim.
This isn’t a “best practices” blog post…
The truth is, once something becomes “best practice,” it tends to lose its competitive advantage as more people implement it.
Online marketing is all about competitive advantages .
A landing page is your chance as a marketer to gain that advantage.
It’s incredible how many large companies I see on a daily basis spending massive amounts of money sending traffic to their….
Then ask me, “why doesn’t this campaign work. & # 8221؛
Linking to your homepage and sending traffic to it may have worked a few years ago.
Times have changed…
This technique can work for branding campaigns.
It should never be used for performance-based campaigns.
So before we get into how to make a kick-ass landing page…
Let me first answer the question…
What Are Landing Pages?
A landing page is a custom page build specifically for the interests of your target visitor. Having a particular landing page allows you to tailor the experience and provide the visitor with exactly the information they’re seeking. This also lets you more easily direct that specific visitor to perform the action you want them to take. Landing pages help improve the experience for the user, which will result in boosted conversions and, in some cases, lower ad costs.
There are two basic types of landing pages – “pre-landers” and Lead Generation pages, also known as lead gen or lead capture pages.
A pre-lander, just as it sounds, is a landing page seen before the actual offer. The pre-lander helps warm up the visitor to your offer, so they’re more likely to convert by the time they finally click through.
Lead gen pages, on the other hand, are used to capture information about the visitor. This information will then allow you to market to and connect with the prospects at a subsequent time. There are many uses for lead gen landing pages, but they’re generally used when a larger product or service is being sold.
Landing Page Research.
Before you open up your favorite text editor or landing page creator, you must first do some due diligence.
Determine Your Landing Page Goal.
In a perfect world, every visitor would turn into a conversion.
Even though this isn’t the reality, we can build our pages to encourage a vast majority of them to convert.
To do this, we must first identify exactly what it is we want them to do.
This could be as simple as entering their email, downloading an eBook, or even making a purchase.
In this example, my landing page goal is to collect emails in exchange for downloading my campaign launch checklist. Visitors are given two options – download the list, or lose money… and no one wants to lose money.
The goal of your landing page will be to have your visitor complete one very precise action.
To do this, we must remove any resistance they may face while achieving our desired action.
Our marketing goal must be precise and speak to our audience directly.
To do this, we must understand exactly who our audience is.
Identify Your Audience.
Everyone is different – we all have different hopes, dreams, and aspirations.
The better you understand your audience’s needs, wants, and current problems – the more success you’ll have.
Our job as marketers is not to “sell” our products or services. It is to move our visitors from a “current” state to our desired “after” state.
Currently, our potential customers might feel bored, frightened, in pain, or simply unhappy.
It is our job to identify what pain points our visitors are facing and give them get a taste of what the “after” state can be like.
Once they acquire your product or service, life is better. They’re now entertained, unafraid, no longer in pain, and happy. The “after” state has been achieved, and their life is better.
If your landing page can properly make your visitors visualize how much better life is after they consume your offer… A successful conversion will have been made, lives are improved, and you make money.
To answer these questions, we use prospective buyer personas to identify pain points.
Prospective buyer personas are very much like buyer personas. However, assuming we don’t have any current buyers, we must build what I call “prospective buyer personas.” These personas will allow you to strategically target specific groups of people, without existing buyer data, in order to test whether or not they turn into buyers.
Depending on where you plan on getting traffic, your landing page can greatly change the dynamics of the campaign.
For example, if we were buying search traffic from Google for the keyword “Buy XYZ,” we know they’re more likely ready to purchase the item and are at, or close to, the final step of the purchase funnel.
Since we know the visitor’s intent in this scenario, it makes sense to have our landing page focused on the ability of comparison.
This may mean comparing our product to other competitors, or perhaps even comparing different models that we offer.
Our landing page would also likely feature more reviews or testimonials about the product from previous customers.
If the traffic is coming from a display or social source, we don’t know if the visitor is ready to purchase just yet. They’re more likely in the “awareness” stage of the purchase funnel rather than the buying stage.
Our landing page, in this case, should introduce to the visitor, for the (potentially) first time, how our product or service could benefit them.
Learn From Your Competition.
Find your largest competitors and go through their funnels.
Take note of their marketing messaging, placement of various trust factors, calls to action, and style.
Do they have a lead magnet? & # 8211؛ مثلا 7 Carrots For Lead Capture What information do they capture about the user? How do they re-attract or message to exit traffic? مثلا New lead magnet, coupon code, etc. Are they using dynamic call-outs to capture the user’s attention? What color scheme are they using? Generic or “trust colors” (more on this later)?
Duplicate their landing page as much as possible without just ripping it.
Pro Tip: Personally, I’ll take the top 3 or 4 competitor landing page styles and split test all of them.
By starting with a landing page very similar to your proven competition, it will give you a baseline of conversion rates. So you can split test against it to see if it is performing better or worse.
Tools that can help you with competitive research are:
Be sure to modify your marketing messaging to fit your goals.
Now a lot of marketers get this part wrong…
Trust signs don’t always just mean adding a Norton security logo to your site.
Trustworthiness comes from familiarity with something, even if they don’t realize it.
Smart marketers use this to their advantage.
Put simply – make your landing page “familiar” to them by designing the landing page based on what the visitor is familiar with using on a daily basis.
Don’t know what color to make your landing page?
I would start with a blue, green & white landing page as a baseline.
You figure it out…
How many times have you clicked on an ad only to be shown something entirely different than what was promised?
So in the ad above, we have a Luxury All-Inclusive Surf Resort for $2490.
Sounds great right?
When we click the ad we land on this landing page:
Now as you can see, this page has a ton of problems.
At first glance, you wouldn’t be able to tell that this is a surfing resort what so ever.
15% of the page has gone to showing us a brand who, honestly, we don’t care about yet.
Their hero image is of a pool rather than people surfing, and there is no call to action above the fold.
Finally, somehow the price went from $2490 to $2740 – quite the increase in such a short time.
The point is, this landing page isn’t effective at all, and chances are if you were looking for a surf resort, you would have left this page in a hurry.
This is another landing page I found for the same term.
You very quickly know what this page is about and therefore, it would be much more likely to convert.
The landing page matches exactly what the user is looking for.
It can still have A LOT of improvements, but it was the best I could find for that search term.
In display advertising, keeping the flow looking the same is crucial.
Now this is not the be-all end-all, but if your landing page is brown, and your banner ad is blue, the visitor will fill a bit disconnected.
Try to keep your creatives matching each other as closely as possible.
Make the color of the banner and the landing page the same Use the same image on the banner and landing page Keep pricing, discounts or any other marketing messaging the same E. g. “$2490 Surf Lessons” on the banner should have the same headline on the landing page.
Landing Pages Builders & أدوات.
Now that we have done our research and have a good idea of what we’re currently going to offer, it’s time to start building our lander.
Depending on the complexity of your landing page, you may need the help of a developer.
For those that don’t know basic coding, but are the do-it-yourself type, there are quite helpful tools:
Personally I use Leadpages for quick clean landers & hand code more complicated variants. To check out a lander I made in Leadpages, check out my free checklist.
I could go into detail on how to build landing pages in these tools….
But to be honest, the psychology and understanding of the purpose of landing pages is far more important.
If you know basic HTML/CSS, you’ll be able to get most landing pages working.
All you have to do is “View Source” in your browser to take a look at your competitors code.
There are also other resources such as GitHub, where a lot of codes are given out for free.
Finally, be sure to check out my post on landing page code to improve your ROI.
Currently using WordPress for your landing pages? Checkout ThriveThemes.
Landing Page Examples.
There are several great landing pages out there that in theory should convert very well.
Now obviously I don’t have access to the analytics on these pages, but from a creative and psychology standpoint they’re doing all the right things.
The reason I love this landing page is that you can immediately tell what it is about.
Lyft has done an excellent job zeroing in on drivers looking to make money.
The CTA is “Become A Driver” after applying now. If you have any doubts right below it, you can calculate how much you can make based on how many hours you drive and which city you’re located.
Codecademy.
Now this page my look simple to some, but in most cases simple equals better.
You very quickly know what you’re going to get once you sign up.
If you’re looking to learn how to code you know what the page is about in 5 seconds & it’s “free” to boot.
The CTA is very simple – “Get Started!” after entering their information.
Also, those that need more convincing can scroll down the page and read testimonials from other students.
Finally, they have social proof at the bottom of the page – “Join over 25 million learners”.
Simple, clean & مباشرة إلى هذه النقطة.
Shopify is the “WordPress” of eCommerce.
Their landing page is very simple and collects a crucial piece of information as their first step, the user’s email. This allows them to market to the user even if they don’t fully complete their store.
If you visit this landing page, you know exactly what you’re doing within 5 seconds & your decision is reinforced with trust logos and the benefits of using Shopify.
Pre-launch Checklist.
A slow website bugs the hell out of you.
The only thing quick in that situation is me leaving.
Ironically I see A LOT of marketers drive traffic to extremely slow sites and wonder why it doesn’t work.
Now I know I always tell you to split test everything…
A slow landing page vs. a fast landing page is not one of those things!
Now when I mention “speed” the actual loading time isn’t the only thing I’m referring too.
The other is how quickly people can identify what it is you’re offering.
There are several ways to test people’s reaction to your page, before running live traffic to it.
Making sure your landing pages is optimized as much as possible pre-launch is a step you don’t want to skip.
Especially since we not live in a multi-screen world.
Get Tested.
Once your page is built, it’s very hard to QA test everything on your landing page. With all the various types of mobile devices, browsers and even operating systems tons of things can go wrong. To get some feedback about your landing pages even before launching, I suggest taking a look at UserTesting. It allows you to see visitors go through your landing page and make comments and complaints. Getting this kind of input before launching can save you a ton of money!
There are quite a few different tools available to help you QA test on multiple devices.
It is very simple to use and allows you to load your landing page on actual devices.
This will allow you to quickly spot check your lander on primary devices such as:
Latest iPhone – Safari Latest iPad – Safari Latest Galaxy – Google Chrome Mac OSX – Chrome, Safari & Firefox Windows – IE, Chrome & Firefox.
Attention Mac Users!
If you’re looking for a free option to test Apple devices & use a Mac, download Xcode.
After downloading Xcode open it, and go to preferences.
From there you’ll see a menu with an option for Downloads.
Be sure to download the latest iOS Simulators to be up to date with the current devices.
Once you download the simulators right, click on the Xcode icon in your menu tray.
Go to > Open Developer Tool > iOS Simulator.
Xcode allows you to open an iOS simulator, which runs iOS directly on your Mac.
So unlike other emulators the iOS simulator is just as good as testing your site on a real device.
Google Chrome Developer Tools.
Another free option, but not as reliable, is Google Developer Tools.
To access Developer Tools open the Chrome Browser:
Click the icon where the red arrow is pointing to pull up device emulations in Google Chrome.
You can then select which device you want to emulate in the top bar shown above.
Get To The Point!
It is also extremely important, especially in mobile for your landing page to explain what you’re offering as quick as possible. To see how your landing page fairs I suggest taking a look at Five Second Test.
Five Second Test allows people to visit your page and then tests them on what they think your landing page is about, after 5 seconds of viewing your page.
This may sound odd, but you’ll be surprised at what others think of your landing page & will allow you to make adjustments before launching.
Be sure that your landing page is as quick as possible. Usually, people will give up just after 4 seconds. Ideally you want your landing page to load with under a second.
Even then a 1-second delay in page load time yields:
11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (Source: Aberdeen Group)
Despite faster networks and devices, our latest research found that only 14% of the top 100 retail sites rendered feature content within this acceptable threshold.
Speed Matters.
To test the current speed of your landing page I suggest using:
The quicker you can make your landing page load, the less click loss you’ll have.
It’s also a lot less likely that visitor will get fed up and leave.
Which will lead to more conversions!
Google PageSpeed Insights.
One tool I don’t see used frequently enough is PageSpeed Insights.
Google has provided us with some pretty awesome tools to help us improve our sites and apps speed.
Quite simply a faster web benefits Google in every way, the more quickly people can access information the more search and banner clicks they can perform.
As you can see, my site speed can use some improvement.
The power of PageSpeed Insights comes in the fact that you can download an optimized version of your page.
This is super helpful for those of you that are less technical and can’t take full advantage of what we’re about to get into.
How To Speed Up Your Lander.
Large pages with lot’s of images are almost always 500kb or more. As a result, they’re bulky and very slow to download.
To combat this, you should enable what is called compression.
Compression reduces the size of your page allowing them to be downloaded quicker. The most popular tool to used is called Gzip.
Most web servers today can compress your files in Gzip format before sending them to your visitors.
Yahoo, claims this can reduce download time by about 70%.
Other tools to use, depending on your server.
Caching allows your browser to Save a copy of images, stylesheets and javascript files to be used later.
The next time those resources are needed they will be loaded from the browser’s local storage.
Fewer server requests, faster-loading speeds.
Check out this great resource on HTTP Caching for a more technical answer.
Usually, image heavy landing pages are also much larger in file size.
It is very important to be sure that you optimize the size, format and image attributes.
Not really loading anything.
Never use BMPs or TIFFs GIFs should only be used for animated images PNG is frequently used, but old browsers don’t support it. JPEG is your best option.
Large images take longer to load. So be sure to optimize each image the best you can.
Personally I use ImageOptim (Mac) to compress my images.
For a full list of image editing tools check out this awesome post from CrazyEgg.
To optimize your images always be sure to:
Reduce color depth Remove all image metadata & comments Crop images to the exact size you need I. E If you only need your images to be 300px wide be sure the original image is this size.
WordPress users: Try the WP Smush. it plugin to optimize your images right in WordPress.
To ensure your landing page is running at optimal performance, be sure to slim down your CSS as much as possible.
First check that CSS files your site is currently using: CSS Delivery Tool.
It will tell you every style your website is currently using and how large each file is. To limit HTTP requests try to combine all your CSS into one style sheet.
Avoid including CSS directly in your HTML code, known as inline styles.
Pro Tip: Inline styles between stylesheets stops parallel loading.
Content Delivery Network.
I use CloudFlare on all of my content properties.
CloudFlare is a free to use tool that helps both protect your site & speed it up.
It will take care of a lot of the things mentioned above and should always be at least your bare minimum of speed optimization.
*Be sure to test your site speed with and without CloudFlare. I have also noticed it slow some client websites down with Rocketloader and lazy loader for images.
If you haven’t figured it out yet, the speed of your site is VERY important.
Responsive Really The Best Option?
If you ask most designers, developers or even marketers what is the best way to design a landing page.
Many will tell you responsive web design (RWD) is the best way to build a site in todays mobile first world.
In reality though RWD isn’t your best option if speed and conversions are your concern.
The reason for this is, with RWD no matter that device the user is on all of the site files (CSS, Javascript, HTML, etc.) is loaded.
Regardless if your “responsive” site uses those files or not for that particular device.
This causes your landing pages to load files it doesn’t need thus making it load slower and wastes bandwidth.
The other issue with RWD is that your site may not look “great” on every device it loads on.
Building a separate landing page specifically for each device type and in some cases even device model.
Then by using PHP or. htaccess you can route the traffic to the proper page based on the UserAgent.
The example below shows a very basic way to route traffic based on if it’s an: iPod, iPad, iPhone or Android, and then any traffic that doesn’t match get’s sent to the responsive part of the site.
Another solution is setting up post click redirects from your front end tracker if you’re running one.
There is also a company called UnDelay that is working to tackle this very problem.
What is awesome about, UnDelay is it allows you to both build the landing pages with an easy to use interface and split test different variants at the device level!
It’s a perfect way to both save time with your landing page design, testing & speed.
Cheap Hosting….
Finally, don’t let cheap web hosting fool you…
Unlimited isn’t truly unlimited…
As soon as you start getting any substantial amount of traffic, your site will start to have problems.
If you’re using shared hosting on a traditional host, you’ll get shut down without a warning.
You get what you pay for.
Is a $25-50 savings worth the potential loss of customers in the long term?
Get yourself a nice VPS or dedicated server and your profits will benefit.
But if money is tough right now, then the only low-cost web host I recommend is NameHero cloud hosting.
With new cloud hosting providers introducing new server stacks, the price of a high-speed server has been on a decline.
The other great thing about cloud hosting is the ability to adjust a number of resources on the fly.
Perhaps when you’re first starting out, you don’t have much traffic…
Well, you can get a lower tier cloud package to begin with.
Then once you scale or go “viral” you can scale it to your needs without having to swap to a brand new host.
Just having a quicker landing page than your competitors is a huge advantage.
If you have had any other tips on how to speed up your landing pages, share them in the comments below.
Finally, if you know someone that would benefit from this article, please share it.
واقترح ريدينج.
Thank you for sharing your expertise on Landing Pages. Too often are they overlooked.
i like your blog. you put together some very nice articles. will share!
This blog is going to really help me make 6 figures this year. I’m a Forex Trader and I’m planning on starting my own community and I already have software that I’ve build to help with scaling, market analysis etc.. PPC and learning some SEO will help me be on my way.
As usual very high quality content from Brent! Thank you for your great articles!
There are questions i can find answer for pertaining to Landing pages. You did speak about them partially but not completely.
First - as an affiliate marketer, can we plan a one time landing page (with all factors you mentioned) to acquire leads? Obviously this may not work for decisions that needs a series of prelanders and landers.
Second - Using the above mentioned landing page service providers, is it logical and feasible to create offer related landing and thank you pages without actually having another website.
Third and most important 🙂 – I am not well aware of html and coding. My question is how to upon having the lead fill the information i need have his/her details migrated or sent to the actual offer page (which could be an ugly or not a good converting page!!)
These are all great tips for creating a landing page. I would just add that a landing page needs to have a strong visual hierarchy.
What this means is the most important elements (usually the headline and the buttons) should stand out the most. You can do this by giving them larger fonts, different colors, or making them bold.
A good test to your visual hierarchy is to load up your site and squint. Squint just enough that the page becomes a little bit blurry. What elements draw your attention? Is it the right one?
Awesome tips for building landers, not much else I could add! I didn’t know about some of those tools you can use to check what it looks like in mobile, thanks for that!
ترك الرد إلغاء الرد.
المشاركات الاخيرة.
Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.